Items for Unique Author : Argar, Mark

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Number of items: 2.

Creating the global greenscape: developing a global market-entry framework for the green and renewable technologies

Hume, Margee and Johnston, Paul and Argar, Mark and Hume, Craig (2013) Creating the global greenscape: developing a global market-entry framework for the green and renewable technologies. In: International business, sustainability and corporate social responsibility. Advances in Sustainability and Environmental Justice (11). Emerald Group Publishing Limited, Bingley, WYorks. United Kingdom, 151 -185. ISBN 978-1-78190-625-5

Expanding technology-based transcultural diffusion: lessons learnt from market entry and venture investment in Philippines and Brazil

Hume, Margee and Johnston, Paul and Argar, Mark and Hume, Craig (2013) Expanding technology-based transcultural diffusion: lessons learnt from market entry and venture investment in Philippines and Brazil. In: Transcultural marketing for incremental and radical innovation. Advances in Marketing Customer Relationship Management, and E-Services (AMCRMES) . IGI Publishing (IGI Global), Hershey, PA. United States, pp. 146-165. ISBN 9781466647497

This list was generated on Fri May 27 05:42:13 2022 AEST.