Items for Unique Author : Chimhundu, Rangarirai

2022

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2022) Blockchain technology transforms digital marketing by growing consumer trust. In: Transformations Through Blockchain Technology: The New Digital Revolution. Springer Nature, Cham, Switzerland, pp. 265-289. ISBN 978-3-030-93343-2

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2022) Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era. In: Advances in Blockchain Technology for Cyber Physical Systems. Internet of Things: Technology, Communications and Computing. Springer Nature, Cham, Switzerland, pp. 303-321. ISBN 9783030936457

Bari, Nadeem and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Chan, Ka-Ching ORCID: https://orcid.org/0000-0002-8756-2991 (2022) Dynamic Capabilities to Achieve Corporate Sustainability: A Roadmap to Sustained Competitive Advantage. Sustainability, 14 (3):1531. pp. 1-28.

2021

Neupane, Saugat and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Chan, K. C. ORCID: https://orcid.org/0000-0002-8756-2991 (2021) An instrument for measuring the influence of consumers’ cultural values on functional food perception. British Food Journal, 123 (7). pp. 2582-2600. ISSN 0007-070X

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2021) Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research. Academy of Marketing Studies Journal, 25 (5). pp. 1-7. ISSN 1095-6298

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2021) Endurance of digital marketing with artificial intelligence. In: ANZMAC 2021: Something Different, 29 Nov - 01 Dec 2021, Melbourne, Australia.

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2021) Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia. In: Integrated marketing communications (6th ed.). Cengage Learning Australia, Melbourne, Australia, pp. 383-384. ISBN 9780170443005

Neupane, Saugat and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Kong, Eric ORCID: https://orcid.org/0000-0002-8756-2991 (2021) Strategic profile for positioning eco-apparel among mainstream apparel consumers. Journal of Global Fashion Marketing, 12 (3). pp. 229-244. ISSN 2093-2685

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2021) The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review. Journal of Tianjin University Science and Technology, 54 (8). pp. 13-32. ISSN 0493-2137

2020

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2020) The Impact of Digital Media on Real Estate Marketing: A Review. In: Sydney International Business Research Conference (SIBRC 2020), 13-15 Feb 2020, Sydney, Australia.

2019

Neupane, Saugat and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Chan, K. C. ORCID: https://orcid.org/0000-0002-8756-2991 (2019) Cultural values affect functional food perception. British Food Journal, 121 (8). pp. 1700-1714. ISSN 0007-070X

Almrafee, Mohammad and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2019) Marketing Organic Food in Australia: A Qualitative Study of Factors Influencing Consumers’ Purchase Intention. In: International Food Marketing Research Symposium 2019, 12-13 June, 2019, Sippy Downs, Australia.

2018

Neupane, Saugat and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Chan, K. C. ORCID: https://orcid.org/0000-0002-8756-2991 (2018) A study investigating the relationships between consumers' cultural values, their functional food perception and behaviour. In: Melbourne International Business and Social Science Research Conference (MIBSRC 2018), 27-28 Oct 2018, Melbourne, Australia.

Deo, Kirtika and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hafeez-Baig, Abdul ORCID: https://orcid.org/0000-0003-3848-8008 (2018) Consumer engagement with social media marketing in Australia. In: 2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018), 17-19 Dec 2018, Sydney, Australia.

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2018) Marketing food brands: private label versus manufacturer brands in the consumer goods industry. Palgrave Macmillan Ltd., Switzerland. ISBN 978-3-319-75831-2

2017

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman (2017) Cioccolato Australia: the ultimate chocolate experience [Case study]. In: Integrated marketing communications, 5th Asia-Pacific ed. Cengage Learning Australia, South Melbourne, Victoria, Australia, pp. 456-457. ISBN 9780170386517

Hassan, Rumman and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2017) Primitivo: bringing back food to what it should be [Case study]. In: Integrated marketing communications, 5th Asia-Pacific ed. Cengage Learning Australia, South Melbourne, Victoria, Australia, pp. 142-143. ISBN 978-0170386517

2016

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2016) Marketing store brands and manufacturer brands: role of referent and expert power in merchandising decisions. Journal of Brand Management, 23 (5). pp. 24-40. ISSN 1350-231X

Hassan, Rumman and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Valenzuela, Fredy (2016) What influences Australians to buy eco-friendly FMCGs? An integrated model. In: ANZMAC 2016: Marketing in a Post-Disciplinary Era, 5-7 Dec 2016, Christchurch, New Zealand.

2015

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Kong, Eric and Gururajan, Raj ORCID: https://orcid.org/0000-0002-5919-0174 (2015) Category captain arrangements in grocery retail marketing. Asia Pacific Journal of Marketing and Logistics, 27 (3). pp. 368-384. ISSN 1355-5855

Neupane, Saugat and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Kong, Eric (2015) Eco-apparel marketing strategy: an innovative approach to overcome marketing barriers. In: 2015 Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Annual Symposium: Interdisciplinarity and Methodological Pluralism in Internationalisation Research, 20 Nov 2015, Brisbane, Australia.

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and McNeill, Lisa S. and Hamlin, Robert P. (2015) Manufacturer and retailer brands: is strategic coexistence the norm? Australasian Marketing Journal, 23 (1). pp. 49-60. ISSN 1441-3582

2014

Patrick, Kelly and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X (2014) A study of marketing implementation in brand portfolio companies. In: ANZMAC 2014: Agents of Change, 1-3 Dec 2014, Brisbane, Australia.

2013

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Chadee, Doren (2013) Private label brand trends in the grocery retail industry. Journal of Euromarketing, 22 (1/2). pp. 36-47. ISSN 1049-6483

2012

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2012) Marketing manufacturer and retailer house brands: a study of shelf space in two product categories. International Journal of Marketing Studies, 4 (6). pp. 35-43. ISSN 1918-719X

2011

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2011) Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium. International Journal of Business and Management, 6 (8). pp. 58-65. ISSN 1833-3850

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hamlin, Robert P. and McNeill, Lisa (2011) Retailer brand share statistics in four developed economies from 1992 to 2005: some observations and implications. British Food Journal, 113 (3). pp. 391-403. ISSN 0007-070X

2010

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hamlin, Robert P. and McNeill, Lisa (2010) Impact of manufacturer brand innovation on retailer brands. International Journal of Business and Management, 5 (9). pp. 10-18. ISSN 1833-3850

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2010) The coexistence of manufacturer brands and retailer brands in FMCG product categories. [Thesis (PhD/Research)]

2008

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2008) Manufacturer and retailer brand innovation in grocery packaged goods categories. In: 12th Annual Waikato Management School Student Research Conference, 20 Oct 2008, Hamilton, New Zealand.

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hamlin, Robert P. (2008) The brand management structure in consumer packaged goods: a research monograph on its current status and future prospects. VDM Verlag Dr Muller, Saarbrucken, Germany. ISBN 978-3-639-01416-7

2007

Hamlin, Robert P. and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2007) Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing. Journal of Customer Behavior, 6 (2). pp. 179-194. ISSN 1475-3928

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hamlin, Robert P. (2007) Future of the brand management structure in FMCG. Journal of Brand Management, 14 (3). pp. 232-239. ISSN 1350-231X

2005

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2005) FMCG brand, supermarket chain and consumer relationships. In: 2005 Otago Marketing Doctoral Colloquium, 17-18 Oct 2005, Dunedin, New Zealand.

2004

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2004) Future of the brand management structure in FMCG: a two-dimensional perspective. [Thesis (PhD/Research)]