Items for Unique Author : Bougoure, Ursula S.

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The effects of affective and utilitarian brand relationships on brand consideration

Leung, Lai Cheung and Bougoure, Ursula S. and Miller, Karen W. (2014) The effects of affective and utilitarian brand relationships on brand consideration. Journal of Brand Management, 21 (6). pp. 469-484. ISSN 1350-231X

This list was generated on Sun Nov 17 01:19:12 2019 AEST.