Items where Subject is "350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350206 Advertising and Public Relations"

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Number of items at this level: 8.


Harrison, Karey and Galloway, Chris (2005) Public relations ethics: a simpler (but not simplistic) approach to the complexities. PRism, 3 (1). pp. 1-17. ISSN 1448-4404


Ogunmokun, Gabriel and Chin, Iris (2005) Public relations practices and organizational performance. In: 2005 International Conference on Business and Information (BAI 2005), 14-15 July 2005, Hong Kong.


Ryan, Barbara (2007) How can the corporate sector concepts of 'reputation' and 'trust' be used by local government? A study to establish a model of reputation management for local government. Asia Pacific Public Relations Journal, 8. pp. 37-75. ISSN 1440-4389

Ryan, Barbara and Matheson, Amalia (2009) Just what is the significance of communication in emergency management? An attempt to find empirical evidence by content analysis of reviews and debriefs of Australian emergency incidents and exercises. In: 2009 Emergency Media and Public Affairs Conference: Engaging in Emergencies, 24-26 May 2009, Melbourne, Australia.


Summers, Jane and Johnson Morgan, Melissa (2008) More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations. Public Relations Review, 34 (2). pp. 176-182. ISSN 0363-8111


Volkov, Michael and Harker, Debra and Harker, Michael (2005) Who's complaining? Using MOSAIC to identify the profile of complainants. Marketing Intelligence and Planning, 23 (3). pp. 296-312. ISSN 0263-4503


Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2007) Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging? In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane Australia.

This list was generated on Tue Nov 13 23:36:50 2018 AEST.