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- 15 ECONOMIC FRAMEWORK (89)
Sarker, Tapan 
ORCID: https://orcid.org/0000-0002-0682-2940 and Dey, Subhendu and Maity, Moutusy and Arli, Denni and Nguyen, Giang
(2022)
The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam.
Journal of Macromarketing.
pp. 1-25.
ISSN 0276-1467
Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570
(2021)
Evaluating Integrated Marketing Communications Effectiveness.
In:
Integrated Marketing Communications.
Cengage Learning Australia, Australia, pp. 390-420.
ISBN 9780170443005
Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570
(2021)
Marketing Public Relations and Sponsorship Marketing.
In:
Integrated Marketing Communications.
Cengage Learning Australia, Australia, pp. 360-390.
ISBN 9780170443005
Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570
(2021)
Media planning and analysis.
In:
Integrated Marketing Communications.
Cengage Learning Australia, Australia, pp. 159-189.
ISBN 9780170443005
Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570
(2021)
Social media marketing.
In:
Integrated Marketing Communications.
Cengage Learning Australia, Australia, pp. 269-292.
ISBN 9780170443005