Browse by Socio-Economic Objective (ANZSRC 2020)

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 (2022) Digital Transformation in Real Estate Marketing: A Review. In: Big Data: A Road Map for Successful Digital Marketing. De Gruyter Open Sp. z o.o., Berlin, Germany, pp. 39-61. ISBN 9783110738414

Sarker, Tapan ORCID: https://orcid.org/0000-0002-0682-2940 and Dey, Subhendu and Maity, Moutusy and Arli, Denni and Nguyen, Giang (2022) The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam. Journal of Macromarketing. pp. 1-25. ISSN 0276-1467

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Evaluating Integrated Marketing Communications Effectiveness. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 390-420. ISBN 9780170443005

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Marketing Public Relations and Sponsorship Marketing. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 360-390. ISBN 9780170443005

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Media planning and analysis. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 159-189. ISBN 9780170443005

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Social media marketing. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 269-292. ISBN 9780170443005