Browse by Socio-Economic Objective (ANZSRC 2020)

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Sarker, Tapan ORCID: https://orcid.org/0000-0002-0682-2940 and Dey, Subhendu and Maity, Moutusy and Arli, Denni and Nguyen, Giang (2022) The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam. Journal of Macromarketing. pp. 1-25. ISSN 0276-1467

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Evaluating Integrated Marketing Communications Effectiveness. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 390-420. ISBN 9780170443005

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Marketing Public Relations and Sponsorship Marketing. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 360-390. ISBN 9780170443005

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Media planning and analysis. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 159-189. ISBN 9780170443005

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Social media marketing. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 269-292. ISBN 9780170443005

This list was generated on Sat Jun 25 00:09:33 2022 AEST.