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Acharya, Nirmal and Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 and Soar, Jeffrey
ORCID: https://orcid.org/0000-0002-4964-7556
(2022)
Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce.
Foresight.
pp. 1-15.
ISSN 1463-6689
Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 and Sassenberg, Cindy and Sassenberg, Claudia and Heneghan, Maire
(2022)
Effects of atmosphere on emotions and consumer behaviour at wineries.
International Journal of Wine Business Research.
pp. 1-19.
ISSN 1751-1062
Bukhari, Syed Faheem Hasan and Woodside, Frances M. and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 and Hussain, Saima and Khurram, Sana
(2022)
Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region.
Journal of Islamic Marketing, 13 (2).
pp. 481-507.
ISSN 1759-0833
Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga
ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman
ORCID: https://orcid.org/0000-0003-1527-8331
(2021)
Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research.
Academy of Marketing Studies Journal, 25 (5).
pp. 1-7.
ISSN 1095-6298
Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga
ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman
ORCID: https://orcid.org/0000-0003-1527-8331
(2021)
The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review.
Journal of Tianjin University Science and Technology, 54 (8).
pp. 13-32.
ISSN 0493-2137
Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570
(2021)
Evaluating Integrated Marketing Communications Effectiveness.
In:
Integrated Marketing Communications.
Cengage Learning Australia, Australia, pp. 390-420.
ISBN 9780170443005
Ahmed, Al Sadat Ibne (2021) Factors influencing green energy purchase intention and behaviour: an empirical study. [Thesis (PhD/Research)]
Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570
(2021)
Social media marketing.
In:
Integrated Marketing Communications.
Cengage Learning Australia, Australia, pp. 269-292.
ISBN 9780170443005
Nguyen, The Cuong (2020) An investigation into contemporary factors influencing parents’ perceptions of private tutoring services: a case study in Vietnam. [Thesis (PhD/Research)]