Browse by Fields of Research (ANZSRC 2020)

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga and Hassan, Rumman (2021) Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research. Academy of Marketing Studies Journal, 25 (5). pp. 1-7. ISSN 1095-6298

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga and Hassan, Rumman (2021) The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review. Journal of Tianjin University Science and Technology, 54 (8). pp. 13-32. ISSN 0493-2137

Bukhari, Syed Faheem Hasan and Woodside, Frances M. and Hassan, Rumman and Hussain, Saima and Khurram, Sana (2020) Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region. Journal of Islamic Marketing. pp. 1-27. ISSN 1759-0833