Browse by Fields of Research (ANZSRC 2020)

Acharya, Nirmal and Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 and Soar, Jeffrey ORCID: https://orcid.org/0000-0002-4964-7556 (2022) Effects of cognitive absorption on continuous use intention of AI-driven recommender systems in e-commerce. Foresight. pp. 1-15. ISSN 1463-6689

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 and Sassenberg, Cindy and Sassenberg, Claudia and Heneghan, Maire (2022) Effects of atmosphere on emotions and consumer behaviour at wineries. International Journal of Wine Business Research. pp. 1-19. ISSN 1751-1062

Bukhari, Syed Faheem Hasan and Woodside, Frances M. and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 and Hussain, Saima and Khurram, Sana (2022) Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region. Journal of Islamic Marketing, 13 (2). pp. 481-507. ISSN 1759-0833

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 (2021) Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research. Academy of Marketing Studies Journal, 25 (5). pp. 1-7. ISSN 1095-6298

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 (2021) The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review. Journal of Tianjin University Science and Technology, 54 (8). pp. 13-32. ISSN 0493-2137

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Evaluating Integrated Marketing Communications Effectiveness. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 390-420. ISBN 9780170443005

Ahmed, Al Sadat Ibne (2021) Factors influencing green energy purchase intention and behaviour: an empirical study. [Thesis (PhD/Research)]

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Social media marketing. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 269-292. ISBN 9780170443005

Nguyen, The Cuong (2020) An investigation into contemporary factors influencing parents’ perceptions of private tutoring services: a case study in Vietnam. [Thesis (PhD/Research)]