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Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, Michael (2013) MKTG2: 2nd Asia-Pacific edition. Cengage Learning Australia, Melbourne, Australia. ISBN 9780170193566
Miller, Karen W. and Mills, Michael K. (2012) Probing brand luxury: a multiple lens approach. Journal of Brand Management, 20 (1). pp. 41-51. ISSN 1350-23IX
Zhang, Yahua (2012) A retrospective analysis of the effects of airline mergers on China Eastern's 'lifeline' routes: a difference-in-differences approach. Journal of the Asia Pacific Economy, 17 (3). pp. 464-475. ISSN 1354-7860
McNamara, Noeleen and Cassidy, Frances (2012) Wine tasting: should Granite Belt wineries charge for tasting? In: 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop, 20 Jun 2012, Brisbane, Australia.
Zhang, Yahua (2011) The Shanghai Beijing 'Air Express' service model and its impact on the pricing behaviour of airlines. Asia Pacific Journal of Tourism Research, 16 (4). pp. 433-443. ISSN 1094-1665
Zhang, Yahua and Round, David K. (2011) Price wars and price collusion in China's airline markets. International Journal of Industrial Organization, 29 (4). pp. 361-372. ISSN 0167-7187
Rundle-Thiele, Sharyn and Paladino, Angela and Apostol, Sergio Antonio G. Jr. (2008) Lessons learned from renewable electricity marketing attempts: a case study. Business Horizons, 51 (3). pp. 181-190. ISSN 0007-6813
Moon, Junyean and Chadee, Doren (2005) Effects of culture, product type and price on consumer intention to purchase mass customised products on-line. In: 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty, 25-28 May 2005, Seoul, South Korea.
Jocumsen, Adrienne (2005) Assessment of fresh beef quality by Australian consumers at the point of purchase. In: ANZMAC 2005 Conference: Broadening the Boundaries, 5-7 December 2005, Freemantle, Australia.
Lorterapong, Atasit (2005) Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear. Other thesis, University of Southern Queensland. (Unpublished)