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Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X and Gardiner, Michael ORCID: https://orcid.org/0000-0003-0560-237X (2013) MKTG2: 2nd Asia-Pacific edition. Cengage Learning Australia, Melbourne, Australia. ISBN 9780170193566

Miller, Karen W. and Mills, Michael K. (2012) Probing brand luxury: a multiple lens approach. Journal of Brand Management, 20 (1). pp. 41-51. ISSN 1350-231X

Zhang, Yahua ORCID: https://orcid.org/0000-0003-1522-3402 (2012) A retrospective analysis of the effects of airline mergers on China Eastern's 'lifeline' routes: a difference-in-differences approach. Journal of the Asia Pacific Economy, 17 (3). pp. 464-475. ISSN 1354-7860

McNamara, Noeleen and Cassidy, Frances (2012) Wine tasting: should Granite Belt wineries charge for tasting? In: 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop, 20 Jun 2012, Brisbane, Australia.

Zhang, Yahua ORCID: https://orcid.org/0000-0003-1522-3402 (2011) The Shanghai Beijing 'Air Express' service model and its impact on the pricing behaviour of airlines. Asia Pacific Journal of Tourism Research, 16 (4). pp. 433-443. ISSN 1094-1665

Zhang, Yahua ORCID: https://orcid.org/0000-0003-1522-3402 and Round, David K. (2011) Price wars and price collusion in China's airline markets. International Journal of Industrial Organization, 29 (4). pp. 361-372. ISSN 0167-7187

Rundle-Thiele, Sharyn and Paladino, Angela and Apostol, Sergio Antonio G. Jr. (2008) Lessons learned from renewable electricity marketing attempts: a case study. Business Horizons, 51 (3). pp. 181-190. ISSN 0007-6813

Moon, Junyean and Chadee, Doren (2005) Effects of culture, product type and price on consumer intention to purchase mass customised products on-line. In: 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty, 25-28 May 2005, Seoul, South Korea.

Jocumsen, Adrienne (2005) Assessment of fresh beef quality by Australian consumers at the point of purchase. In: ANZMAC 2005 Conference: Broadening the Boundaries, 5-7 December 2005, Freemantle, Australia.

Lorterapong, Atasit (2005) Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear. [Thesis (PhD/Research)]

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