Browse by Fields of Research (ANZSRC 2008)

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Number of items at this level: 53.

Grunwald, Guido and Schwill, Jurgen and Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration. Journal of Entrepreneurship and Public Policy, 10 (3). pp. 352-378. ISSN 2045-2101

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 (2021) Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research. Academy of Marketing Studies Journal, 25 (5). pp. 1-7. ISSN 1095-6298

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 (2021) The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review. Journal of Tianjin University Science and Technology, 54 (8). pp. 13-32. ISSN 0493-2137

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 (2021) Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia. In: Integrated marketing communications (6th ed.). Cengage Learning Australia, Melbourne, Australia, pp. 383-384. ISBN 9780170443005

Rabby, Fazla ORCID: https://orcid.org/0000-0002-2683-7218 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 (2020) The Impact of Digital Media on Real Estate Marketing: A Review. In: Sydney International Business Research Conference (SIBRC 2020), 13-15 Feb 2020, Sydney, Australia.

Almrafee, Mohammad Nabeel Ibrahim (2019) Marketing organic food in Australia: a study of factors influencing consumers' purchase intention. [Thesis (PhD/Research)]

Deo, Kirtika (2019) Consumer engagement with social media marketing: an empirical investigation in Australia. [Thesis (PhD/Research)]

Kelly, Sarah and Ireland, Michael (2019) The alcohol–sport nexus and how consumers are affected through sponsorship. International Journal of Sport Communication, 12. pp. 79-103. ISSN 1936-3915

Deo, Kirtika and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hafeez-Baig, Abdul ORCID: https://orcid.org/0000-0003-3848-8008 (2018) Consumer engagement with social media marketing in Australia. In: 2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018), 17-19 Dec 2018, Sydney, Australia.

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2018) Helping sport management to protect corporate social responsibility. In: 2018 Global Marketing Conference at Tokyo, 26-29 July 2018, Tokyo, Japan.

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X and Johnson Morgan, Melissa ORCID: https://orcid.org/0000-0003-1663-7260 and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 (2018) The impact of digital communications on consumer perceptions of sport celebrity transgressions. Journal of Global Sport Management, 3 (2). pp. 189-207. ISSN 2470-4067

Kelly, Sarah Jane and Ireland, Michael and Mangan, John and Williamson, Harley (2018) Can alcohol sponsorship be diluted by health messaging? Sport in Society, 21 (3). pp. 434-451. ISSN 1743-0437

Chitty, Bill and Luck, Edwina and Barker, Nigel and Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 and Shimp, Terence A. and Andrews, J. Craig (2017) Integrated marketing communications (5th Asia-Pacific ed.). Cengage Learning Australia, Melbourne, Australia. ISBN 9780170386517

Kelly, Sarah and Ireland, Michael and Mangan, John (2017) Alcohol sponsorship and its impact on sports participants’ consumption. Sport in Society, 20 (7). pp. 848-860. ISSN 1743-0437

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 (2017) Cioccolato Australia: the ultimate chocolate experience [Case study]. In: Integrated marketing communications, 5th Asia-Pacific ed. Cengage Learning Australia, South Melbourne, Victoria, Australia, pp. 456-457. ISBN 9780170386517

Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2017) Primitivo: bringing back food to what it should be [Case study]. In: Integrated marketing communications, 5th Asia-Pacific ed. Cengage Learning Australia, South Melbourne, Victoria, Australia, pp. 142-143. ISBN 978-0170386517

Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 and Valenzuela, Fredy (2016) Customer perception of green advertising in the context of eco-friendly FMCGs. Contemporary Management Research, 12 (2). pp. 169-182. ISSN 1813-5498

Kelly, Sarah Jane and Ireland, Michael and Mangan, John and Williamson, Harley (2016) It works two ways: impacts of sponsorship alliance upon sport and sponsor image. Sport Marketing Quarterly, 25 (4). pp. 241-259. ISSN 1061-6934

Kelly, Sarah and Ireland, Michael and Alpert, Frank and Mangan, John (2015) Young consumers’ exposure to alcohol sponsorship in sport. International Journal of Sports Marketing and Sponsorship, 16 (2). pp. 2-21. ISSN 1464-6668

Neary, Liz and Hingst, Ray ORCID: https://orcid.org/0000-0002-5440-4102 (2014) Beyond the borders: the three Ts of contemporary protocols for efficient teleworking. In: World Business, Finance and Management Conference (WBFM 2014): Research for Progress, 8-9 Dec 2014, Auckland, New Zealand.

Kelly, Sarah Jane and Ireland, Michael and Mangan, John and Alpert, Frank (2014) The impact of alcohol sponsorship in sport upon varsity sportspeople. Journal of Sport Management, 28 (4). pp. 418-432. ISSN 0888-4773

Kong, Eric (2013) Strategic trisector collaboration in disaster response. World Review of Business Research, 3 (2). pp. 127-140. ISSN 1838-3955

Chepkwony, Joel and Korir, Michael Kirwa and Lagat, Charles and Mumbo, Hazel Miseda and Odera, Odhiambo (2012) Effects of distributive justice complaints resolution strategies on customer satisfaction in Kenya’s banking industry. European Journal of Business and Social Sciences, 1 (7). pp. 87-96. ISSN 2235-767X

Woodside, Frances M. and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X (2012) The impact of sponsorship awareness in low involvement settings. Contemporary Management Research, 8 (3). pp. 205-228. ISSN 1813-5498

Miller, Karen and Pedersen, Cec (2012) Community engagement and building connectivity in the Lockyer Valley region. In: 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities, 20 Jun 2012, Brisbane, Australia.

Miller, Karen and Pedersen, Cec (2012) Using social marketing initiatives to address disconnection in the Lockyer Valley Region. In: 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, Australia .

Coatney, Caryn ORCID: https://orcid.org/0000-0003-3615-0126 (2012) Great war leaders' successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support. In: Global Conference on Business and Finance (IBFR 2012), 3-6 Jan 2012, Honolulu, HI. United States.

Woodside, Frances and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X (2011) Sponsorship leveraged packaging: an exploratory study in FMCG. Journal of Marketing Communications, 17 (2). pp. 87-105. ISSN 1352-7266

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 and Verreynne, Martie-Louise (2010) A sport celebrity image model: focusing efforts to improve outcomes. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.

Woodside, Frances M. and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X (2010) The role of sponsor brand loyalty in sponsorship arrangements: FMCG context. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.

Miller, Karen (2010) A better understanding of Rural Weekly readers. Project Report. Unpublished . [Report]

Coatney, Caryn ORCID: https://orcid.org/0000-0003-3615-0126 (2010) History is theatre: the secrets to the success of the Curtin and Roosevelt mass media strategies, 1941-5. Melbourne Historical Journal, 38. pp. 39-56. ISSN 0076-6232

Kuhn, Kerri-Ann L. and Hume, Margee and Love, Anita (2010) Examining the covert nature of product placement: implications for public policy. Journal of Promotion Management: Innovations in Planning and Applied Research, 16 (1-2). pp. 59-79. ISSN 1049-6491

Fullerton, Sam and Neale, Larry and Johnson Morgan, Melissa ORCID: https://orcid.org/0000-0003-1663-7260 (2010) Australian consumers' attitudes about sports sponsorship during an economic downturn. In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LA, USA.

Woodside, Frances M. (2010) Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context. [Thesis (PhD/Research)]

Ulrich, Georges and Sachs, Sybille and Millett, Bruce (2010) Perception, reflection and communication: an empirical case study within the pharmaceutical industry. Corporate Governance, 10 (4). pp. 432-444. ISSN 1472-0701

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 and Johnson Morgan, Melissa ORCID: https://orcid.org/0000-0003-1663-7260 (2010) Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors? In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LA, USA.

Gardiner, Michael ORCID: https://orcid.org/0000-0003-0560-237X (2009) Developing a local government marketing model. In: 23rd Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), 30 Nov-2 Dec 2009, Melbourne, Australia.

Ng, Eric ORCID: https://orcid.org/0000-0002-0833-9047 (2009) An exploratory study on the use of information sources by consumers to select Australian regional travel agencies. Journal of Hospitality Marketing and Management, 18 (1). pp. 26-43. ISSN 1936-8623

Woodside, Frances M. and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X (2009) Consumer awareness of sponsorship - a FMCG context. In: ANZMAC 2009: Sustainable Management and Marketing, 30 Nov-2 Dec 2009, Melbourne, Australia.

Cockfield, Geoff (2009) Remembering agrarian collectivism. In: The National Party: prospects for the great survivors. Allen & Unwin, Sydney, Australia, pp. 116-136. ISBN 978-1-74327-025-5

Rose, Janelle and Fogarty, Gerard (2009) The influence of incentives and survey design on mail survey response rates for mature consumers. In: ANZMAC 2009: Sustainable Management and Marketing , 30 Nov-2 Dec 2009, Melbourne, Australia.

Ng, Eric ORCID: https://orcid.org/0000-0002-0833-9047 (2008) A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X and Johnson Morgan, Melissa ORCID: https://orcid.org/0000-0003-1663-7260 (2008) More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations. Public Relations Review, 34 (2). pp. 176-182. ISSN 0363-8111

Woodside, Frances and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X (2008) Packaging exploitation in fast moving consumer goods:consumer processing of sponsorship messages. In: 2008 Global Marketing Conference: Marketing in the Dynamic Global World, 20-23 Mar 2008, Shanghai, China.

Ulrich, Georges Simon (2008) Repositioning of a stakeholder issue applied at Pfizer Switzerland. [Thesis (PhD/Research)]

Woodside, Frances and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X (2008) Sponsorship logos on FMCG packaging: what factors impact effectiveness? In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Woodside, Frances M. and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X and Johnson Morgan, Melissa ORCID: https://orcid.org/0000-0003-1663-7260 (2007) Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging? In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Woodside, Frances M. and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X and Johnson Morgan, Melissa ORCID: https://orcid.org/0000-0003-1663-7260 (2006) The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane Australia.

Ogunmokun, Gabriel and Chin, Iris (2005) Public relations practices and organizational performance. In: 2005 International Conference on Business and Information (BAI 2005), 14-15 July 2005, Hong Kong.

Harrison, Karey and Galloway, Chris (2005) Public relations ethics: a simpler (but not simplistic) approach to the complexities. PRism, 3 (1). pp. 1-17. ISSN 1448-4404

Volkov, Michael and Harker, Debra and Harker, Michael (2005) Who's complaining? Using MOSAIC to identify the profile of complainants. Marketing Intelligence and Planning, 23 (3). pp. 296-312. ISSN 0263-4503

Yong, Jianming and Yang, Yun (2003) Fostering e-commerce among Australian SMEs. IT Professional, 5 (5). pp. 21-24. ISSN 1520-9202

This list was generated on Thu Aug 18 06:52:07 2022 AEST.