Browse by Fields of Research (ANZSRC 2008)

Fields of Research (FOR 2008) (22278)
- 15 Commerce, Management, Tourism and Services (2532)
  - 1505 Marketing (358)
    - 150501 Consumer-Oriented Productor Service Development (87)
    - 150502 Marketing Communications (46)
    - 150503 Marketing Management (incl. Strategy and Customer Relations) (133)
    - 150504 Marketing Measurement (26)
    - 150505 Marketing Research Methodology (76)
    - 150506 Marketing Theory (48)
    - 150507 Pricing (incl. Consumer Value Estimation) (10)
    - 150599 Marketing not elsewhere classified (58)

Number of items at this level: 1.

McClymont, Hoda and Young, Jared (2003) Database segmentation for product strategy development. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

This list was generated on Wed Jul 15 01:46:32 2020 AEST.

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