Browse by Fields of Research (ANZSRC 2008)

Fields of Research (FOR 2008) (17611)
- 15 Commerce, Management, Tourism and Services (2227)
  - 1505 Marketing (320)
    - 150501 Consumer-Oriented Productor Service Development (82)
    - 150502 Marketing Communications (37)
    - 150503 Marketing Management (incl. Strategy and Customer Relations) (122)
    - 150504 Marketing Measurement (26)
    - 150505 Marketing Research Methodology (73)
    - 150506 Marketing Theory (42)
    - 150507 Pricing (incl. Consumer Value Estimation) (10)
    - 150599 Marketing not elsewhere classified (42)

Number of items at this level: 1.

McClymont, Hoda and Young, Jared (2003) Database segmentation for product strategy development. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

This list was generated on Fri Sep 22 02:17:10 2017 AEST.

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