Items where Author is "Yıldız, Emel"

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Jump to: 2014 | 2013
Number of items: 2.

2014

Hume, Craig and Hume, Margee (2014) Augmenting transcultural diffusion through knowledge management: the critical role of internal marketing. In: Handbook of research on effective marketing in contemporary globalism. IGI Publishing (IGI Global), Hershey, PA. United States, pp. 104-127. ISBN 978-1-4666-6220-9

2013

Hume, Margee and Johnston, Paul and Argar, Mark and Hume, Craig (2013) Expanding technology-based transcultural diffusion: lessons learnt from market entry and venture investment in Philippines and Brazil. In: Transcultural marketing for incremental and radical innovation. Advances in Marketing Customer Relationship Management, and E-Services (AMCRMES) . IGI Publishing (IGI Global), Hershey, PA. United States, pp. 146-165. ISBN 9781466647497

This list was generated on Thu Apr 2 00:18:53 2020 AEST.