Items where Author is "Mills, Michael K."

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Number of items: 15.

2012

Miller, Karen W. and Mills, Michael K. (2012) Contributing clarity by examining brand luxury in the fashion market. Journal of Business Research , 65 (10). pp. 1471-1479. ISSN 0148-2963

Mills, Michael K. and Quinn, Andrea J. (2012) Innovation in the teaching of sustainability in the business classroom via a combined model of experiential learning, reflective practice and metaphor. International Journal of Organisational Behaviour, 17 (3). pp. 4-7.

Mills, Michael K. (2012) Marketing planning challenges in international business: a managerial analysis framework for regional and global strategy development considerations. In: 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities, 20 Jun 2012, Brisbane, Australia.

Miller, Karen W. and Mills, Michael K. (2012) Probing brand luxury: a multiple lens approach. Journal of Brand Management, 20 (1). pp. 41-51. ISSN 1350-231X

2011

Hume, Margee and Mills, Michael K. (2011) Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty? International Journal of Nonprofit and Voluntary Sector Marketing , 16 (3). pp. 275-289. ISSN 1465-4520

2010

Miller, Karen W. and Mills, Michael K. (2010) Doing more with less: toward a parsimonious approach to examining brand luxury. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.

Miller, Karen W. and Mills, Michael K. (2010) Examining fashion brand luxury DNA. In: 2010 Global Marketing Conference: Marketing in a Turbulent Environment, 9-11 Sep 2010, Tokyo, Japan.

Mills, Michael K. (2010) Using the jazz metaphor to enhance student learning and skill development in the marketing research course. Journal of Marketing Education, 32 (3). pp. 300-313. ISSN 0273-4753

2009

Mills, Michael K. (2009) Seeing jazz: doing research. International Journal of Market Research, 51 (3). pp. 383-402. ISSN 1470-7853

Mills, Michael K. (2009) Using the jazz metaphor to teach the strategic capstone course. In: ANZAM 2009: Sustainable Management and Marketing, 1-4 Dec 2009, Melbourne, Australia.

2008

Mills, Michael K. (2008) On the offbeat: applying the jazz metaphor to move from mainstream to more holistic marketing research. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Mills, Michael K. (2008) Teaching strategic marketing: applying the jazz metaphor. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

2007

Mills, Michael K. (2007) Managing social and intellectual capital: factors affecting the adoption and provision of online marketing of government services. In: ANZAM 2007: Managing Our Intellectural and Social Capital, 4-7 Dec 2007, Sydney, Australia.

2004

Mills, Michael K. and Silver, J. (2004) Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market: the demise of the video store? In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov - 1 Dec 2004, Wellington, New Zealand.

Winzar, Hume and Bloxsome, Ellen and Mills, Michael K. (2004) Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit. In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov - 1 Dec 2004, Wellington, New Zealand.

This list was generated on Tue Mar 31 00:05:06 2020 AEST.