Items where Author is "Mills, Michael"

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Number of items: 5.

2013

Hume, Margee and Mills, Michael (2013) Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour. Journal of Fashion Marketing and Management, 17 (4). pp. 460-485. ISSN 1361-2026

2011

Mills, Michael and Quinn, Andrea (2011) Fostering improved learning about sustainability. In: Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia, 9 Nov 2011, Brisbane, Australia.

2008

Mills, Michael (2008) Environmentally-active consumers' preferences for zero-emission vehicles: public sector and marketing implications. Journal of Nonprofit and Public Sector Marketing, 19 (1). pp. 1-33. ISSN 1049-5142

2006

Mills, Michael and Torkar, Nicole and Katsinikas, Tina and Dye, Andrew (2006) Understanding the path to purchase: resolving the complexities that influence decisions. In: ESOMAR Automotive Conference 2006, March 2006, Laussane, Switzerland.

2005

Aaker, David A. and Mills, Michael (2005) Strategic market management, Pacific Rim edition. John Wiley & Sons Australia, Ltd., Milton, Australia. ISBN 0470805064

This list was generated on Fri Apr 3 23:48:45 2020 AEST.