Items where Author is "Chimhundu, Ranga"

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Neupane, Saugat and Chimhundu, Ranga and Chan, K. C. (2019) Cultural values affect functional food perception. British Food Journal, 121 (8). pp. 1700-1714. ISSN 0007-070X


Neupane, Saugat and Chimhundu, Ranga and Chan, K. C. (2018) A study investigating the relationships between consumers' cultural values, their functional food perception and behaviour. In: Melbourne International Business and Social Science Research Conference (MIBSRC 2018), 27-28 Oct 2018, Melbourne, Australia.

Deo, Kirtika and Chimhundu, Ranga and Hafeez-Baig, Abdul (2018) Consumer engagement with social media marketing in Australia. In: 2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018), 17-19 Dec 2018, Sydney, Australia.

Chimhundu, Ranga (2018) Marketing food brands: private label versus manufacturer brands in the consumer goods industry. Palgrave Macmillan Ltd., Switzerland. ISBN 978-3-319-75831-2


Chimhundu, Ranga and Hassan, Rumman (2017) Cioccolato Australia: the ultimate chocolate experience. Cengage Learning Australia, South Melbourne, Victoria, Australia.

Hassan, Rumman and Chimhundu, Ranga (2017) Primitivo: bringing back food to what it should be. Cengage Learning Australia, South Melbourne, Victoria, Australia.


Chimhundu, Ranga (2016) Marketing store brands and manufacturer brands: role of referent and expert power in merchandising decisions. Journal of Brand Management, 23 (5). pp. 24-40. ISSN 1350-231X

Hassan, Rumman and Summers, Jane and Chimhundu, Ranga and Valenzuela, Fredy (2016) What influences Australians to buy eco-friendly FMCGs? An integrated model. In: ANZMAC 2016: Marketing in a Post-Disciplinary Era , 5-7 Dec 2016, Christchurch, New Zealand.


Chimhundu, Ranga and Kong, Eric and Gururajan, Raj (2015) Category captain arrangements in grocery retail marketing. Asia Pacific Journal of Marketing and Logistics, 27 (3). pp. 368-384. ISSN 1355-5855

Neupane, Saugat and Chimhundu, Ranga and Kong, Eric (2015) Eco-apparel marketing strategy: an innovative approach to overcome marketing barriers. In: 2015 Academy of International Business Australia and New Zealand Chapter (AIB-ANZ) Annual Symposium: Interdisciplinarity and Methodological Pluralism in Internationalisation Research, 20 Nov 2015, Brisbane, Australia.

Chimhundu, Ranga and McNeill, Lisa S. and Hamlin, Robert P. (2015) Manufacturer and retailer brands: is strategic coexistence the norm? Australasian Marketing Journal, 23 (1). pp. 49-60. ISSN 1441-3582


Patrick, Kelly and Chimhundu, Ranga and Summers, Jane (2014) A study of marketing implementation in brand portfolio companies. In: ANZMAC 2014: Agents of Change, 1-3 Dec 2014, Brisbane, Australia.


Chimhundu, Ranga and Chadee, Doren (2013) Private label brand trends in the grocery retail industry. Journal of Euromarketing, 22 (1/2). pp. 36-47. ISSN 1049-6483


Chimhundu, Ranga (2012) Marketing manufacturer and retailer house brands: a study of shelf space in two product categories. International Journal of Marketing Studies, 4 (6). pp. 35-43. ISSN 1918-719X


Chimhundu, Ranga (2011) Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium. International Journal of Business and Management, 6 (8). pp. 58-65. ISSN 1833-3850

Chimhundu, Ranga and Hamlin, Robert P. and McNeill, Lisa (2011) Retailer brand share statistics in four developed economies from 1992 to 2005: some observations and implications. British Food Journal, 113 (3). pp. 391-403. ISSN 0007-070X


Chimhundu, Ranga and Hamlin, Robert P. and McNeill, Lisa (2010) Impact of manufacturer brand innovation on retailer brands. International Journal of Business and Management, 5 (9). pp. 10-18. ISSN 1833-3850

Chimhundu, Ranga (2010) The coexistence of manufacturer brands and retailer brands in FMCG product categories. [Thesis (PhD/Research)]


Chimhundu, Ranga (2008) Manufacturer and retailer brand innovation in grocery packaged goods categories. In: 12th Annual Waikato Management School Student Research Conference, 20 Oct 2008, Hamilton, New Zealand.

Chimhundu, Ranga and Hamlin, Robert P. (2008) The brand management structure in consumer packaged goods: a research monograph on its current status and future prospects. VDM Verlag Dr Muller, Saarbrucken, Germany. ISBN 978-3-639-01416-7


Hamlin, Robert P. and Chimhundu, Ranga (2007) Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing. Journal of Customer Behavior, 6 (2). pp. 179-194. ISSN 1475-3928

Chimhundu, Ranga and Hamlin, Robert P. (2007) Future of the brand management structure in FMCG. Journal of Brand Management, 14 (3). pp. 232-239. ISSN 1350-231X


Chimhundu, Ranga (2005) FMCG brand, supermarket chain and consumer relationships. In: 2005 Otago Marketing Doctoral Colloquium, 17-18 Oct 2005, Dunedin, New Zealand.


Chimhundu, Ranga (2004) Future of the brand management structure in FMCG: a two-dimensional perspective. [Thesis (PhD/Research)]

This list was generated on Fri Jul 10 14:14:27 2020 AEST.