Items where Author is "Bougoure, Ursula S."

Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Date | Item Type | Title | No Grouping
Number of items: 1.

The effects of affective and utilitarian brand relationships on brand consideration

Leung, Lai Cheung and Bougoure, Ursula S. and Miller, Karen W. (2014) The effects of affective and utilitarian brand relationships on brand consideration. Journal of Brand Management, 21 (6). pp. 469-484. ISSN 1350-231X

This list was generated on Sun Jul 21 23:53:37 2019 AEST.