Items where Author is "Barker, Nigel"

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Number of items: 8.

2021

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Evaluating Integrated Marketing Communications Effectiveness. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 390-420. ISBN 9780170443005

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Marketing Public Relations and Sponsorship Marketing. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 360-390. ISBN 9780170443005

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Media planning and analysis. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 159-189. ISBN 9780170443005

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 (2021) Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia. In: Integrated marketing communications (6th ed.). Cengage Learning Australia, Melbourne, Australia, pp. 383-384. ISBN 9780170443005

Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 (2021) Social media marketing. In: Integrated Marketing Communications. Cengage Learning Australia, Australia, pp. 269-292. ISBN 9780170443005

2017

Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 (2017) Cioccolato Australia: the ultimate chocolate experience [Case study]. In: Integrated marketing communications, 5th Asia-Pacific ed. Cengage Learning Australia, South Melbourne, Victoria, Australia, pp. 456-457. ISBN 9780170386517

Chitty, Bill and Luck, Edwina and Barker, Nigel and Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 and Shimp, Terence A. and Andrews, J. Craig (2017) Integrated marketing communications (5th Asia-Pacific ed.). Cengage Learning Australia, Melbourne, Australia. ISBN 9780170386517

Hassan, Rumman ORCID: https://orcid.org/0000-0003-1527-8331 and Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 (2017) Primitivo: bringing back food to what it should be [Case study]. In: Integrated marketing communications, 5th Asia-Pacific ed. Cengage Learning Australia, South Melbourne, Victoria, Australia, pp. 142-143. ISBN 978-0170386517

This list was generated on Mon Aug 8 03:17:04 2022 AEST.