Lokuge, Sachithra ORCID: https://orcid.org/0000-0003-4558-687X and Sedera, Darshana and Ariyachandra, Thilini and Kumar, Saj and Vadlamani, Ravi
(2020)
The next wave of CRM innovation: implications for research, teaching, and practice.
Communications of the Association for Information Systems, 46:23.
pp. 560-583.
ISSN 1529-3181