Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570
(2021)
Evaluating Integrated Marketing Communications Effectiveness.
In:
Integrated Marketing Communications.
Cengage Learning Australia, Australia, pp. 390-420.
ISBN 9780170443005
Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570
(2021)
Marketing Public Relations and Sponsorship Marketing.
In:
Integrated Marketing Communications.
Cengage Learning Australia, Australia, pp. 360-390.
ISBN 9780170443005
Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570
(2021)
Media planning and analysis.
In:
Integrated Marketing Communications.
Cengage Learning Australia, Australia, pp. 159-189.
ISBN 9780170443005
Chimhundu, Ranga ORCID: https://orcid.org/0000-0001-9399-8604 and Hassan, Rumman
ORCID: https://orcid.org/0000-0003-1527-8331
(2021)
Part 3 Case Study 3.1 Cioccolato: the ultimate chocolate experience in Australia.
In:
Integrated marketing communications (6th ed.).
Cengage Learning Australia, Melbourne, Australia, pp. 383-384.
ISBN 9780170443005
Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570
(2021)
Social media marketing.
In:
Integrated Marketing Communications.
Cengage Learning Australia, Australia, pp. 269-292.
ISBN 9780170443005
Chitty, Bill and Luck, Edwina and Barker, Nigel and Sassenberg, Anne-Marie ORCID: https://orcid.org/0000-0003-3404-3570 and Shimp, Terence A. and Andrews, J. Craig
(2017)
Integrated marketing communications (5th Asia-Pacific ed.).
Cengage Learning Australia, Melbourne, Australia.
ISBN 9780170386517