Adopting educational technology to enhance the marketing curriculum: is it worth the effort?

Birch, Dawn and Sankey, Michael and Gardiner, Michael (2010) Adopting educational technology to enhance the marketing curriculum: is it worth the effort? In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.

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A key driver for adopting educational technologies is the desire to enhance the curriculum and improve learning outcomes. Providing multiple representations of key content areas using multimedia (text, visual, aural, interactive) is purported to cater more effectively for different learning styles. However, the learning styles 'meshing' hypothesis, which proposes that delivering content in modes that match students' learning styles will lead to improved learning outcomes, has recently been challenged. This paper presents the findings of an experiment which measured the impact of multiple representations of content on learning outcomes. While multiple representations of content did not lead to actual improvements in learning performance, students reported favourably on multimodal learning elements, in terms of improved engagement, comprehension and retention of content.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Authors retain copyright.
Faculty / Department / School: Historic - Learning and Teaching Support Unit
Date Deposited: 21 Jan 2011 03:53
Last Modified: 04 Sep 2014 04:54
Uncontrolled Keywords: educational technology; multiple representations; multimodal; learning styles
Fields of Research : 13 Education > 1303 Specialist Studies in Education > 130306 Educational Technology and Computing
13 Education > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy
13 Education > 1303 Specialist Studies in Education > 130309 Learning Sciences
Socio-Economic Objective: C Society > 93 Education and Training > 9302 Teaching and Instruction > 930203 Teaching and Instruction Technologies

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