In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm’s Web strategy and its business strategy.
Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.
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|Item Type:||Book (Commonwealth Reporting Category A)|
|Item Status:||Live Archive|
|Additional Information:||Permanent restricted access to electronic version due to publisher copyright restrictions. Print copy held in the USQ Library at call no. 658.872 Bus. doi: 10.4018/978-1-60566-024-0. This is an A3 Edited Book (HERDC)|
|Depositing User:||Dr Latif Al-Hakim|
|Faculty / Department / School:||Historic - Faculty of Business - School of Management and Marketing|
|Date Deposited:||20 Jan 2011 06:52|
|Last Modified:||03 Jul 2013 00:11|
|Uncontrolled Keywords:||business; web strategy|
|Fields of Research :||08 Information and Computing Sciences > 0806 Information Systems > 080609 Information Systems Management|
|Socio-Economic Objective:||E Expanding Knowledge > 97 Expanding Knowledge > 970108 Expanding Knowledge in the Information and Computing Sciences|
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