Business web strategy: design, alignment, and application

Al-Hakim, Latif and Memmola, Massimo, eds. (2009) Business web strategy: design, alignment, and application. Information Science Reference (IGI Global), Hershey, PA, USA. ISBN 978-160566024-0


[Publisher's Description]:
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm’s Web strategy and its business strategy.

Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

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Item Type: Book (Commonwealth Reporting Category A)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to electronic version due to publisher copyright restrictions. doi: 10.4018/978-1-60566-024-0. This is an A3 Edited Book (HERDC)
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 20 Jan 2011 06:52
Last Modified: 23 Mar 2018 04:27
Uncontrolled Keywords: business; web strategy
Fields of Research : 08 Information and Computing Sciences > 0806 Information Systems > 080609 Information Systems Management
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970108 Expanding Knowledge in the Information and Computing Sciences

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