A better understanding of Rural Weekly readers

Miller, Karen (2010) A better understanding of Rural Weekly readers. Project Report. Unpublished . [Report]


Rural Weekly is a weekly Qld regional publication. In June 2010 a survey was published in Rural Weekly to address four research objectives. The research objectives were (1) to establish where readers of Rural Weekly were located geographically, (2) to understand the areas of Rural Weekly that are of importance to its readers, (3) to understand what improvements readers would like to see and (4) to establish who the readers of Rural Weekly are in relation to industries/ agricultural holdings. The results addressing each research objective are listed in this brief report.

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Item Type: Report (Project Report)
Item Status: Live Archive
Additional Information: Unpublished and unrefereed report.
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 22 Jan 2011 06:36
Last Modified: 03 Nov 2014 03:53
Uncontrolled Keywords: Rural Weekly; regional Queensland; readers; newspaper readership
Fields of Research : 01 Mathematical Sciences > 0104 Statistics > 010401 Applied Statistics
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150502 Marketing Communications
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
URI: http://eprints.usq.edu.au/id/eprint/9409

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