Sibanda, Khutula and Erwee, Ronel and Ng, Eric (2011) Differences between high and low performing exporting firms in a developing country. In: International marketing: emerging markets. Advances in International Marketing vol 21. Emerald Group Publishing Limited, pp. 207-228. ISBN 9780857244475; 0857244477
Abstract
This study identified key variables that contributed most to the discrimination between firms with high levels of export performance versus those with low levels of performance. Data were collected through a structured multi-item questionnaire involving a randomly selected sample of 105 exporting organizations. Discriminant analysis was used to identify the key discriminating variables. Exporters with high levels of export performance differed significantly from those with low levels of export performance. Strategy implementation, experience in international business and training, economic factors, size of the firm, cultural factors, strategic orientation, education and political/legal factors, listed in order of importance, were identified as key discriminators of firms with low levels of export performance against those with high levels of performance.
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| Item Type: | Book Chapter (Commonwealth Reporting Category B) |
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| Refereed: | Yes |
| Item Status: | Live Archive |
| Additional Information: | Chapter 9. Permanent restricted access to published version due to publisher copyright policy. Advances in International Marketing, Volume 21, International Marketing: Emerging Markets, edited by Shaoming Zou and Huifen Fu - ISBN: 9780857244475. |
| Depositing User: | Prof. Ronel Erwee |
| Faculty / Department / School: | Historic - Faculty of Business and Law - School of Management and Marketing |
| Date Deposited: | 02 Aug 2011 07:04 |
| Last Modified: | 30 Aug 2016 02:56 |
| Uncontrolled Keywords: | international marketing; marketing strategy; export performance; Zimbabwe |
| Fields of Research : | 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150308 International Business 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) 14 Economics > 1401 Economic Theory > 140104 Microeconomic Theory |
| Socio-Economic Objective: | B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910402 Management B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing |
| Identification Number or DOI: | doi: 10.1108/S1474-7979(2011)0000021012 |
| URI: | http://eprints.usq.edu.au/id/eprint/9383 |
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