Services marketing

Fisk, Raymond and Hume, Margee (2007) Services marketing. John Wiley & Sons Ltd.. ISBN 9780470809693

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Item Type: Book (Commonwealth Reporting Category A)
Refereed: No
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 18 Dec 2017 02:01
Last Modified: 17 Jan 2018 06:22
Uncontrolled Keywords: Marketing; service industries; customer services
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
URI: http://eprints.usq.edu.au/id/eprint/9172

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