Understanding the role of involvement in customer repurchase of the performing arts

Hume, Margee and Sullivan Mort, Gillian (2008) Understanding the role of involvement in customer repurchase of the performing arts. Journal of Nonprofit and Public Sector Marketing, 20 (2). pp. 299-328. ISSN 1049-5142


This article examines a system of interrelationships including involvement, service quality for core and supplementary service, value and satisfaction to repurchase intention in a performing arts context. There is little research that examines in detail the impact of involvement on repurchase intention in this context. A survey instrument customized to the performing arts was administered to a sample of 273 past and present performing arts audience members and examined using structural equation modeling. Results indicate that while customers determine their re-purchase intention based on both core and supplementary service quality, mediated by value and satisfaction there is a direct and positive relationship of involvement and each of the other constructs in the model. This substantiates involvement's impact at all stages of consumption and re-purchase intent in this context.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Author version not held.
Faculty/School / Institute/Centre: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 14 Dec 2010 21:14
Last Modified: 29 Aug 2014 04:08
Uncontrolled Keywords: involvement; repurchase intention; core service; supplementary service; service quality; value; satisfaction; system of relationships
Fields of Research : 19 Studies in Creative Arts and Writing > 1904 Performing Arts and Creative Writing > 190499 Performing Arts and Creative Writing not elsewhere classified
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
Identification Number or DOI: 10.1080/10495140802225016
URI: http://eprints.usq.edu.au/id/eprint/9158

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