Hume, Margee and Sullivan Mort, Gillian (2008) Understanding the role of involvement in customer repurchase of the performing arts. Journal of Nonprofit and Public Sector Marketing, 20 (2). pp. 299-328. ISSN 1049-5142
Abstract
This article examines a system of interrelationships including involvement, service quality for core and supplementary service, value and satisfaction to repurchase intention in a performing arts context. There is little research that examines in detail the impact of involvement on repurchase intention in this context. A survey instrument customized to the performing arts was administered to a sample of 273 past and present performing arts audience members and examined using structural equation modeling. Results indicate that while customers determine their re-purchase intention based on both core and supplementary service quality, mediated by value and satisfaction there is a direct and positive relationship of involvement and each of the other constructs in the model. This substantiates involvement's impact at all stages of consumption and re-purchase intent in this context.
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| Item Type: | Article (Commonwealth Reporting Category C) |
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| Refereed: | Yes |
| Item Status: | Live Archive |
| Additional Information: | Author version not held. |
| Faculty / Department / School: | Historic - Faculty of Business - School of Management and Marketing |
| Date Deposited: | 14 Dec 2010 21:14 |
| Last Modified: | 29 Aug 2014 04:08 |
| Uncontrolled Keywords: | involvement; repurchase intention; core service; supplementary service; service quality; value; satisfaction; system of relationships |
| Fields of Research : | 19 Studies in Creative Arts and Writing > 1904 Performing Arts and Creative Writing > 190499 Performing Arts and Creative Writing not elsewhere classified 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150399 Business and Management not elsewhere classified |
| Socio-Economic Objective: | B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing |
| Identification Number or DOI: | 10.1080/10495140802225016 |
| URI: | http://eprints.usq.edu.au/id/eprint/9158 |
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