Compassion without action: examining the young consumers consumption and attitude to sustainable consumption

Hume, Margee (2010) Compassion without action: examining the young consumers consumption and attitude to sustainable consumption. Journal of World Business, 45 (4). pp. 385-394. ISSN 1090-9516


The concept of developing sustainable consumption practices has been a factor for discussion within academic literature for nearly half a decade. Many have argued the consequences of unmonitored consumption practices within a ‘throw-away’ society would lead to environmental, social and economic
degeneration. With consumption no longer hindered by global boundaries, there is an emergence of a common class of people within society consuming in vast amounts, over great distances from one another, and reaps irreparable environmental damage. The onus of developing sustainable practice is no longer the sole responsibility of economies of affluence and specific segments of our economy but has become the responsibility of all stakeholders. Using a triangulated qualitative approach, the aim of this research is to advance our understanding and definition of sustainability in the key stakeholder group: The young consumers, Y generation. The research will focus on understanding their consumption footprints and their view of the notion of sustainability. Implications for social changes, policy and practice will also be presented.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to published version, due to publisher's copyright restrictions.
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 05 Dec 2010 10:57
Last Modified: 25 Aug 2014 03:31
Uncontrolled Keywords: sustainability; Y generation; young consumers; economic sustainability; environmental sustainability; consumption
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
17 Psychology and Cognitive Sciences > 1701 Psychology > 170113 Social and Community Psychology
16 Studies in Human Society > 1608 Sociology > 160801 Applied Sociology, Program Evaluation and Social Impact Assessment
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Identification Number or DOI: 10.1016/j.jwb.2009.08.007

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