Julian, Craig C. and Holtedahl, Reidar (2005) The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation. Journal of International Marketing and Exporting, 10 (1). pp. 3-15. ISSN 1324-5864
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Abstract
[Abstract]: This study examines the impact of the Internet and certain firm-specific and market
characteristics on export marketing performance. Data were gathered via a self administered
mail survey of 830 Queensland firms identified by a government
department as being involved in exporting. The findings indicate that when the Internet
was used to enhance the image of the firm and provide the firm with a competitive
advantage it had a significant impact on the export marketing performance of
Queensland export market ventures. Certain firm-specific characteristics also had a
significant impact on export marketing performance.
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Item Type: | Article (Commonwealth Reporting Category C) |
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Refereed: | Yes |
Item Status: | Live Archive |
Additional Information: | USQ publication. |
Faculty/School / Institute/Centre: | Historic - Faculty of Business - Department of Marketing and Tourism (Up to 31 Mar 2007) |
Faculty/School / Institute/Centre: | Historic - Faculty of Business - Department of Marketing and Tourism (Up to 31 Mar 2007) |
Date Deposited: | 11 Oct 2007 00:30 |
Last Modified: | 02 Jul 2013 22:34 |
Uncontrolled Keywords: | export marketing performance, internet, firm-specific characteristics, market characteristics, Queensland |
Fields of Research (2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory |
Fields of Research (2020): | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350606 Marketing research methodology 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350608 Marketing theory |
URI: | http://eprints.usq.edu.au/id/eprint/874 |
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