Somogyi, Simon and Li, Elton and Johnson, Trent and Bruwer, Johan and Bastian, Susan (2007) Australian wines in China. Wine with lemonade: is the myth a reality? Australian and New Zealand Grapegrower and Winemaker, 516. pp. 84-87. ISSN 1446-8212
This exploratory study examined characteristics of Chinese-born wine consumers residing in South Australia providing some insights into Chinese wine-related behaviour.
Anecdotal evidence points to the Chinese phenomenon of mixing wine and carbonated soft drinks, in particular the mixing of red wine and lemonade and a preference for sweet wines. This study aimed to substantiate whether there was a preference for these styles of wine and whether Chinese consumers prefer other styles of wine that are produced in Australia. The information provides an insight into the Chinese wine consumer to aid wine producers in adjusting their marketing strategies and inparticular new product development for the Chinese market.
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|Item Type:||Article (Commonwealth Reporting Category C)|
|Item Status:||Live Archive|
|Additional Information:||Author version not held.|
|Faculty / Department / School:||Historic - Faculty of Business - School of Management and Marketing|
|Date Deposited:||14 Dec 2010 07:10|
|Last Modified:||02 Jul 2013 23:56|
|Uncontrolled Keywords:||wine marketing; wine consumption|
|Fields of Research :||15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development|
|Socio-Economic Objective:||E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
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