Digitizing the dragon: challenges facing China's television industry

Weber, Ian (2005) Digitizing the dragon: challenges facing China's television industry. New Media and Society, 7 (6). pp. 793-808. ISSN 1461-4448


China's aggressive strategy to develop a modern economy is matched only by an even more ambitious program of technological development. The Chinese government has earmarked digital broadcasting as the pre-eminent media technology to emerge in China's expanding and diversifying mediascape. Yet, in spite of predictions of 30 million subscribers by 2005 and $220 billion in revenue by 2015, there is still much to do to sell digital broadcasting to consumers and achieve these targets. This study examines the challenges facing China's digital broadcasting industry using the theory of controlled commodification to critique implementation strategies. Emerging from this analysis is a deeper understanding of the contested role of media in China's socialist market economy, which has had an impact on the successful adoption of digital broadcasting at a crucial stage of development.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Author version not held.
Faculty / Department / School: Historic - Learning and Teaching Support Unit
Date Deposited: 10 May 2010 12:45
Last Modified: 02 Jul 2013 23:53
Uncontrolled Keywords: broadcasting; China; digital; technology; television
Fields of Research : 16 Studies in Human Society > 1605 Policy and Administration > 160503 Communications and Media Policy
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media
Identification Number or DOI: 10.1177/1461444805058162
URI: http://eprints.usq.edu.au/id/eprint/8045

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