Academic planning and strategic planning: strangers in the night or potent weapons for strategic competitive advantage?

Peach, Neil and Millett, Bruce and Mason, Rosalind (2005) Academic planning and strategic planning: strangers in the night or potent weapons for strategic competitive advantage? In: AAIR 2005: Institutional Research, Innovation and Change in Universities of the 21st Century, 23-25 Nov 2005, Melbourne, Australia.

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Planning has been shown to be a key ingredient in organisational success. However, the challenges confronting
contemporary organisational management are making it increasingly difficult for senior managers to allocate sufficient time and focus to substantive strategic thinking and planning. As well, in higher education settings such as universities, extensive government reforms are compelling academic and general managers to integrate approaches to corporate planning and management with academic planning and management. This creates difficulties and challenges in reframing past ways of doing things, but at the same time affords significant opportunities to those institutions that are able to harvest the benefits of these synergies.
This paper explores those elements of strategic planning which are unique to university settings and, in so doing, puts forward a methodology for integrating the needs of faculty and academe with that of enterprise and institution. This exploration reveals the centrality of program management and portfolio analysis in relation to academic offerings and considers what may be necessary to further develop these techniques as universities seek to simultaneously increase the market appeal and academic rigour of their courses and programs

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Published version deposited in accordance with the copyright policy of the publisher.
Faculty / Department / School: Historic - Faculty of Business - Department of Management and Organisational Behaviour
Date Deposited: 25 May 2010 05:47
Last Modified: 02 Jul 2013 23:49
Uncontrolled Keywords: higher education; planning; strategic management
Fields of Research : 13 Education > 1301 Education Systems > 130103 Higher Education
13 Education > 1303 Specialist Studies in Education > 130304 Educational Administration, Management and Leadership
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150312 Organisational Planning and Management
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970113 Expanding Knowledge in Education

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