Strategic market management, Pacific Rim edition

Aaker, David A. and Mills, Michael (2005) Strategic market management, Pacific Rim edition. John Wiley & Sons Australia, Ltd., Milton, Australia. ISBN 0470805064


This Australasian adaption of Aaker's popular Strategic Marketing Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance to undergraduate students from Australia, New Zealand, and the Asia Pacific.

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Item Type: Book (Commonwealth Reporting Category A)
Refereed: Yes
Item Status: Live Archive
Additional Information: Textbook. Electronic version not held.
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 29 Nov 2011 00:24
Last Modified: 21 Sep 2016 01:18
Uncontrolled Keywords: market management
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)

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