Effects of culture, product type and price on consumer intention to purchase mass customised products on-line

Moon, Junyean and Chadee, Doren (2005) Effects of culture, product type and price on consumer intention to purchase mass customised products on-line. In: 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty, 25-28 May 2005, Seoul, South Korea.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: No
Item Status: Live Archive
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 13 Nov 2013 01:30
Last Modified: 12 Jun 2014 06:09
Uncontrolled Keywords: customised products on-line; culture; product type; consumer intention
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150504 Marketing Measurement
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150507 Pricing (incl. Consumer Value Estimation)
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
URI: http://eprints.usq.edu.au/id/eprint/7358

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