Determinants of small Pacific Island tourism: a Vanuatu study

Cassidy, Frances and Brown, Les (2010) Determinants of small Pacific Island tourism: a Vanuatu study. Asia Pacific Journal of Tourism Research, 15 (2). pp. 143-153. ISSN 1094-1665


The research reported in this paper sought to identify the key determinants of small island tourism in the Pacific region. In order to investigate this research problem, 185 Australian tourists were surveyed as they returned from holidaying in Vanuatu. The sample included those who had visited outer islands such as Espiritu Santo as well as those who had not ventured beyond the main island. Findings indicated that the most important influences on the decision to visit the outer islands were the climate and the reputation as a holiday destination. When rating Vanuatu as a holiday, both those who went to an outer island and those who did not rated the three main reasons as friendliness, range of restaurants and quality of accommodation, whereas the principal reasons given for not visiting an outer island were: that the outer islands were too expensive to access; most tourists wanted a “stay put” holiday; and they did not have enough time on their holiday. From the findings of this research on the determinants of small Pacific island tourism, it is suggested that further research into the applicability of these determinants be conducted in other small island environments in other regions of the world.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Awaiting Authors' version, which will be embargoed until 1 Jan 2012 (18 months), in accordance with the copyright policy of the publisher.
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 19 Sep 2010 02:55
Last Modified: 12 Jan 2012 00:02
Uncontrolled Keywords: Pacific islands; outer islands; visitor motivations; tourism development; tourism management; tourism market; tourist attraction; tourist behaviour; tourist destination; travel behaviour
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience
16 Studies in Human Society > 1604 Human Geography > 160402 Recreation, Leisure and Tourism Geography
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150605 Tourism Resource Appraisal
Socio-Economic Objective: B Economic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900399 Tourism not elsewhere classified
Identification Number or DOI: 10.1080/10941661003629953

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