Exploring the motivations of sport event tourists: the Rugby League World Cup Brisbane, 2008

Cassidy, Frances (2010) Exploring the motivations of sport event tourists: the Rugby League World Cup Brisbane, 2008. In: 9th ANZALS Biennial Conference: Exploring New Ideas and New Directions, 2-4 Feb 2010, Brisbane, Qld, Australia.

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The research reported in this paper sought to identify the demographic profile of those attending the Rugby League World Cup held in Brisbane in October, 2008. In order to conduct this research a questionnaire was designed and tested prior to it being administered. A total of 180 completed questionnaires were collated and the information was entered into the Statistical Package for Social Sciences (SPSS) for analysis. This package was chosen because it is a versatile computer package which will perform the statistical procedures required to analyse the relevant data. Findings indicated that there were 36.9% female and 62% male respondents. There was little variation of respondent numbers in the age groups represented with the percentages ranging from 17.9% to 21.2% in all groups. By far the greatest number of respondents were Australian (69.8%) followed by the United Kingdom (24%) and then New Zealand (5.6%). Whilst Australian respondents were in the majority it was also noted that Queensland attendees (82.4%) outnumbered New South Wales (11.1%) and all other Australian States and Territories. When respondents were asked to indicate their income bracket 26% noted that they would prefer not to answer this question while 25.4% indicated they earned over $100,000 per year. A further 24.8% indicated they earned between $40,000 and $79,999.
The limited published evidence available (Gibson 2002) suggests that this study could become a valuable source of insight into further development of the understanding of sport event tourists. In today’s business environment, leisure and tourism service providers must become increasingly agile in terms of working with, and for, its customers. That is, they need to better focus on the needs and wants of their consumer and design products and services that will satisfy their needs (Godbey 2006; Cassidy & Pegg 2008). More research therefore needs to be conducted into this area which will allow a typology to be developed for the sport event tourist.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: No
Item Status: Live Archive
Additional Information: No evidence of copyright restrictions.
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 12 Dec 2010 02:14
Last Modified: 08 Jul 2014 05:38
Uncontrolled Keywords: tourism, tourism, motivations, Rugby League, World Cup
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9501 Arts and Leisure > 950102 Organised Sports
URI: http://eprints.usq.edu.au/id/eprint/7078

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