An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry

Hardy, Tiffany and Ogunmokun, Gabriel and Winter, Caroline (2005) An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry. In: ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice, 7-10 Dec 2005, Canberra, Australia.

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Abstract

Although according to the literature being able to build loyalty in consumers is a key factor in acquiring market share and sustaining a competitive advantage, very little is known about the factors affecting loyalty to a camping site. This study was designed to identify if campers demographic variables and their level of satisfaction with a camping site may be related to their loyalty to the camping site.

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Item Type:	Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed:	Yes
Item Status:	Live Archive
Additional Information:	Permission obtained from Raechel Hughes (editor) - Copyright retained by author.
Faculty/School / Institute/Centre:	Historic - Faculty of Business - Department of Marketing and Tourism (Up to 31 Mar 2007)
Faculty/School / Institute/Centre:	Historic - Faculty of Business - Department of Marketing and Tourism (Up to 31 Mar 2007)
Date Deposited:	11 Oct 2007 00:27
Last Modified:	02 Jul 2013 22:33
Uncontrolled Keywords:	campers; camping; loyalty; camping sites; consumers; market share; competitive advantage; tourism industry
Fields of Research (2008):	15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience 16 Studies in Human Society > 1604 Human Geography > 160402 Recreation, Leisure and Tourism Geography 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing
Socio-Economic Objectives (2008):	B Economic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism
URI:	http://eprints.usq.edu.au/id/eprint/700

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