Hardy, Tiffany and Ogunmokun, Gabriel and Winter, Caroline (2005) An exploratory study of factors influencing campers level of loyalty to camping sites in the tourism industry. In: ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice, 7-10 Dec 2005, Canberra, Australia.
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Abstract
Although according to the literature being able to build loyalty in consumers is a key factor in acquiring market share and sustaining a competitive advantage, very little is known about the factors affecting loyalty to a camping site. This study was designed to identify if campers demographic variables and their level of satisfaction with a camping site may be related to their loyalty to the camping site.
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Statistics for this ePrint Item |
| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Paper) |
|---|---|
| Refereed: | Yes |
| Item Status: | Live Archive |
| Additional Information: | Permission obtained from Raechel Hughes (editor) - Copyright retained by author. |
| Faculty / Department / School: | Historic - Faculty of Business - Department of Marketing and Tourism |
| Date Deposited: | 11 Oct 2007 00:27 |
| Last Modified: | 02 Jul 2013 22:33 |
| Uncontrolled Keywords: | campers; camping; loyalty; camping sites; consumers; market share; competitive advantage; tourism industry |
| Fields of Research : | 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience 16 Studies in Human Society > 1604 Human Geography > 160402 Recreation, Leisure and Tourism Geography 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing |
| Socio-Economic Objective: | B Economic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism |
| URI: | http://eprints.usq.edu.au/id/eprint/700 |
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