Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal

Summers, Jane and Lawley, Meredith (2003) Can regional communities successfully participate in the smart state? The case of Maranoa online regional community portal. Queensland Review, 10 (1). pp. 123-139. ISSN 1321-8166


This paper presents a case study of the initial planning and implementation of an emerging e-model, community portals, in a regional Queensland community, focusing on the adoption of this model by the two key stakeholder groups of businesses and consumers. Our study was undertaken in two stages: an initial exploratory stage utilising depth interviews with businesses and focus groups of consumers to identify key reasons for participation, followed by a survey of all businesses and households in the region. Two key implications for successful planning and implementation of regional community portals include the need to focus on not only the establishment and start up phase of the portal but also on the longer term growth and development of the portal and secondly, the importance of considering and addressing the needs of all stakeholder groups at initial planning and implementation phases, rather than focussing on one stakeholder group. Overall the results question the viability of regional community portals if they are to be self-funding, hence necessitating a commercial focus.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Special Theme Issue: Queensland: The Smart State. Author version unavailable.
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 11 Mar 2010 10:22
Last Modified: 02 Jul 2013 23:41
Uncontrolled Keywords: e-models, community portals, internet adoption, regional communities
Fields of Research : 16 Studies in Human Society > 1604 Human Geography > 160404 Urban and Regional Studies (excl. Planning)
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150302 Business Information Systems
Socio-Economic Objective: B Economic Development > 87 Construction > 8701 Construction Planning > 870103 Regional Planning

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