Assessing viability for starting business

Teoh, Wai Sue and Gardiner, Michael W. (2007) Assessing viability for starting business. In: 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life, 26-29 Sep 2007, Toowoomba, Australia.

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Abstract

Owning a business, becoming a boss is the dream of most employees, but not all are living this dream. Traditionally, new business advisers focus on hard components of planning including marketing; financial and legal aspects; aligning the idea with the business opportunity and the possible markets. Although it is essential to understand this hard side of starting a business, it is equally important to appreciate the soft side (of starting a business) by recognising and appreciating the motives, values and drives a potential entrepreneur has to offer. This paper considers the question – is entrepreneurship the right path for a given individual?

Statistics for this ePrint Item

Item Type:	Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed:	Yes
Item Status:	Live Archive
Additional Information:	Authors retain copyright.
Depositing User:	Mr Michael Gardiner
Faculty / Department / School:	Historic - Faculty of Business - School of Management and Marketing
Date Deposited:	26 Feb 2010 01:33
Last Modified:	02 Jul 2013 23:40
Uncontrolled Keywords:	entrepreneurship; business start-up; marketing
Fields of Research :	17 Psychology and Cognitive Sciences > 1702 Cognitive Sciences > 170202 Decision Making 17 Psychology and Cognitive Sciences > 1701 Psychology > 170109 Personality, Abilities and Assessment 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150304 Entrepreneurship
Socio-Economic Objective:	B Economic Development > 90 Commercial Services and Tourism > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified
URI:	http://eprints.usq.edu.au/id/eprint/6963

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