How 'inconvenient' is Al Gore's climate message?

Harrison, Karey (2009) How 'inconvenient' is Al Gore's climate message? M/C Journal, 12 (4). pp. 1-4.

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Abstract

The release of Al Gore's Inconvenient Truth and his subsequent training of thousands of Climate Presenters marks a critical transition point in communication around climate change.
This paper will show that key elements of Al Gore's An Inconvenient Truth, and the advice and training he gives to Climate Presenters are based on the results of research into marketing approaches to creating behavioural change.
This paper will then consider the ultimate effectiveness of this approach to Climate change communication in the light of the critique of such marketing approaches to communicating on environmental issues in the 2008 WWF report, 'Weathercocks & signposts'.

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Item Type:	Article (Commonwealth Reporting Category C)
Refereed:	Yes
Item Status:	Live Archive
Additional Information:	This article was first published in M/C Journal (http://media-culture.org.au/). Deposited in accordance with the copyright policy of the publisher. Author retains copyright.
Depositing User:	Dr Karey Harrison
Faculty / Department / School:	Historic - Faculty of Arts - No Department
Date Deposited:	16 Mar 2010 23:54
Last Modified:	16 Feb 2015 04:43
Uncontrolled Keywords:	climate change; social marketing; climate communication
Fields of Research :	20 Language, Communication and Culture > 2001 Communication and Media Studies > 200199 Communication and Media Studies not elsewhere classified 05 Environmental Sciences > 0501 Ecological Applications > 050101 Ecological Impacts of Climate Change 05 Environmental Sciences > 0502 Environmental Science and Management > 050206 Environmental Monitoring
Socio-Economic Objective:	C Society > 94 Law, Politics and Community Services > 9402 Government and Politics > 940201 Civics and Citizenship D Environment > 96 Environment > 9603 Climate and Climate Change > 960399 Climate and Climate Change not elsewhere classified
URI:	http://eprints.usq.edu.au/id/eprint/6920

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