Sports marketing

Johnson Morgan, Melissa ORCID: https://orcid.org/0000-0003-1663-7260 and Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X (2005) Sports marketing. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170128598

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Abstract

Sports Marketing is aimed at the managerial and strategic level and takes a consumer and market based approach. It covers the general differences between marketing of sport and marketing of other products and services.

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Item Type:	Book (Commonwealth Reporting Category A)
Refereed:	No
Item Status:	Live Archive
Additional Information:	Unavailable in electronic format. Text book.
Faculty/School / Institute/Centre:	Historic - Faculty of Business - Department of Marketing and Tourism (Up to 31 Mar 2007)
Faculty/School / Institute/Centre:	Historic - Faculty of Business - Department of Marketing and Tourism (Up to 31 Mar 2007)
Date Deposited:	13 Jan 2010 05:30
Last Modified:	21 Sep 2016 01:26
Uncontrolled Keywords:	sports; sport; marketing; sponsorship; economic aspects
Fields of Research (2008):	15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
Fields of Research (2020):	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified
URI:	http://eprints.usq.edu.au/id/eprint/6589

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