Sports marketing

Johnson Morgan, Melissa and Summers, Jane (2005) Sports marketing. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170128598

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Sports Marketing is aimed at the managerial and strategic level and takes a consumer and market based approach. It covers the general differences between marketing of sport and marketing of other products and services.

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Item Type: Book (Commonwealth Reporting Category A)
Refereed: No
Item Status: Live Archive
Additional Information: Unavailable in electronic format. Text book.
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 13 Jan 2010 05:30
Last Modified: 21 Sep 2016 01:26
Uncontrolled Keywords: sports; sport; marketing; sponsorship; economic aspects
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified

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