Johnson Morgan, Melissa ORCID: https://orcid.org/0000-0003-1663-7260 and Summers, Jane
ORCID: https://orcid.org/0000-0002-0604-152X
(2005)
Sports marketing.
Thomson Nelson Australia Pty Ltd, South Melbourne, Australia.
ISBN 0170128598
Official URL: http://books.google.com.au/books?id=R-Kn3jVW39gC&d...
Abstract
Sports Marketing is aimed at the managerial and strategic level and takes a consumer and market based approach. It covers the general differences between marketing of sport and marketing of other products and services.
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Item Type: | Book (Commonwealth Reporting Category A) |
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Refereed: | No |
Item Status: | Live Archive |
Additional Information: | Unavailable in electronic format. Text book. |
Faculty/School / Institute/Centre: | Historic - Faculty of Business - Department of Marketing and Tourism (Up to 31 Mar 2007) |
Faculty/School / Institute/Centre: | Historic - Faculty of Business - Department of Marketing and Tourism (Up to 31 Mar 2007) |
Date Deposited: | 13 Jan 2010 05:30 |
Last Modified: | 21 Sep 2016 01:26 |
Uncontrolled Keywords: | sports; sport; marketing; sponsorship; economic aspects |
Fields of Research (2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified |
Fields of Research (2020): | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350699 Marketing not elsewhere classified |
URI: | http://eprints.usq.edu.au/id/eprint/6589 |
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