Johnson Morgan, Melissa and Summers, Jane (2005) Sports marketing. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170128598Full text not available from this repository.
Sports Marketing is aimed at the managerial and strategic level and takes a consumer and market based approach. It covers the general differences between marketing of sport and marketing of other products and services.
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|Item Type:||Book (Commonwealth Reporting Category A)|
|Item Status:||Live Archive|
|Additional Information:||Unavailable in electronic format. Text book.|
|Faculty / Department / School:||Historic - Faculty of Business - Department of Marketing and Tourism|
|Date Deposited:||13 Jan 2010 05:30|
|Last Modified:||21 Sep 2016 01:26|
|Uncontrolled Keywords:||sports; sport; marketing; sponsorship; economic aspects|
|Fields of Research :||15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified|
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