Johnson Morgan, Melissa and Summers, Jane (2005) Sports marketing. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170128598
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Official URL: http://books.google.com.au/books?id=R-Kn3jVW39gC&d...
Abstract
Sports Marketing is aimed at the managerial and strategic level and takes a consumer and market based approach. It covers the general differences between marketing of sport and marketing of other products and services.
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Statistics for this ePrint Item |
| Item Type: | Book (Commonwealth Reporting Category A) |
|---|---|
| Refereed: | No |
| Item Status: | Live Archive |
| Additional Information: | Unavailable in electronic format. Text book. |
| Faculty / Department / School: | Historic - Faculty of Business - Department of Marketing and Tourism |
| Date Deposited: | 13 Jan 2010 05:30 |
| Last Modified: | 21 Sep 2016 01:26 |
| Uncontrolled Keywords: | sports; sport; marketing; sponsorship; economic aspects |
| Fields of Research : | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified |
| URI: | http://eprints.usq.edu.au/id/eprint/6589 |
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