Lamb, Charles and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, Michael (2009) Mktg. Cengage Learning Australia, South Melbourne, Australia. ISBN 9780170180238

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A new approach to learning the principles of marketing, MKTG is the Asia–Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory marketing course.
Paving a new way to both teaching and learning, MKTG is designed to truly connect with today's busy tech-savy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plans, games and more. An accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster.

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Item Type: Book (Commonwealth Reporting Category A)
Refereed: No
Item Status: Live Archive
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 13 Jan 2010 05:43
Last Modified: 12 Sep 2016 02:24
Uncontrolled Keywords: marketing; principles; introductory
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
17 Psychology and Cognitive Sciences > 1701 Psychology > 170113 Social and Community Psychology
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing

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