Essentials of marketing, 2nd ed.

Summers, Jane and Gardiner, Michael and Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl (2005) Essentials of marketing, 2nd ed. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170122670

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This text is written for Australian and New Zealand students who are taking a one-semester subject in introductory marketing. It provides a concise yet comprehensive coverage of marketing theory and practice, and will give marketing major students a sound knowledge base to build upon, and business students, tools needed for marketing applications.

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Item Type: Book (Commonwealth Reporting Category A)
Refereed: No
Item Status: Live Archive
Additional Information: Unavailable in electronic format. Text book.
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 13 Jan 2010 04:41
Last Modified: 21 Sep 2016 01:39
Uncontrolled Keywords: marketing; essentials; introductory
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory

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