Essentials of marketing

Summers, Jane and Gardiner, Michael and Lamb, Charles and Hair, Joseph F. and McDaniel, Carl UNSPECIFIED, ed. (2003) Essentials of marketing. Thomson Nelson Australia Pty Ltd , Melbourne, Australia . ISBN 0170104613

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This text is written for Australian and New Zealand students who are taking a one-semester subject in introductory marketing. It provides a concise yet comprehensive coverage of marketing theory and practice, and will give marketing major students a sound knowledge base to build upon, and business students, tools needed for marketing applications.

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Item Type: Book (Commonwealth Reporting Category A)
Refereed: No
Item Status: Live Archive
Additional Information: Unavailable in electronic format. Text book. Multiple print copies held in the USQ Library at call no. 658.8 Ess.
Depositing User: Dr Jane Summers
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 13 Jan 2010 04:46
Last Modified: 16 Oct 2013 06:18
Uncontrolled Keywords: marketing; essentials; introductory
Fields of Research : 13 Education > 1301 Education Systems > 130103 Higher Education
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
13 Education > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing

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