Cassidy, Frances (2004) Satisfaction of Australian families travel experience to the Great Barrier Reef Islands of Queensland. In: 10th Annual Conference: Globalization and Tourism Research: East Meets West, 4-7 Jul 2004, Nagasaki, Japan.
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[Abstract]: This paper is designed to ascertain if the ‘family friendly’ resorts on the Great Barrier Reef are living up to the expectations and meeting or surpassing the satisfaction levels of the visitors to these resorts. Existing research has be undertaken on the satisfaction level of tourists to various destinations, however no research has been undertaken on the satisfaction of families visiting the Great Barrier Reef. Therefore this research specifically focuses on the satisfaction of families visiting the Great Barrier Reef. This is important because there are South Pacific destinations which offer marine wonders seeking to attract the Australian family market. General managers of family friendly’ resorts on the Great Barrier Reef in Queensland, Australia will be contacted and permission will be sort to include a questionnaire in the compendium in each room of the resort. It is envisaged that a family member staying in the resorts will complete the questionnaire and then leave it at the reception on their departure. After analysis of the data the results will be forward to the General Manager of each resort. It is envisaged that the findings will assist the resorts in developing and delivering a product which will meet or exceed the expectations of the visitors.
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|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Item Status:||Live Archive|
|Additional Information:||No evidence of copyright restrictions on web site.|
|Faculty / Department / School:||Historic - Faculty of Business - Department of Marketing and Tourism|
|Date Deposited:||12 Jan 2010 23:50|
|Last Modified:||02 Jul 2013 23:36|
|Uncontrolled Keywords:||family friendly, island holidays, Great Barrier Reef|
|Fields of Research :||15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing|
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