Gift vouchers and expiry dates: when the gift stops giving

Jones, Nicky (2009) Gift vouchers and expiry dates: when the gift stops giving. Queensland University of Technology Law and Justice Journal, 9 (2). pp. 213-231. ISSN 1445-6230

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Gift vouchers are an increasingly popular choice of gift and constitute a significant portion of the North American retail sales economy. However, many gift vouchers are lost or forgotten and expire unused – resulting in enormous profits to the retailers and corresponding losses to consumers. Many Canadian provinces and US States have enacted legislation prohibiting retailers from imposing expiry dates on gift vouchers.

This article argues that it is unjust for retailers to accept consideration for gift vouchers and then refuse to deliver promised goods or services when the vouchers expire. It recommends amendments to Australian consumer protection laws along the lines of Canadian and US reforms to protect consumers from losing the benefit of unused and expired gift vouchers.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Author's version deposited in accordance with the copyright policy of the publisher. The original article has been published in the QUT Law and Justice Journal 2009, 9(2),213-231. The article as it appears at that site is the only authorised version of this article. The copyright in the print and electronic appearance of the article are held by QUT and the copyright in the content of the article is held by the author. (
Faculty / Department / School: Historic - Faculty of Business - School of Law
Date Deposited: 19 Mar 2010 06:52
Last Modified: 02 Jul 2013 23:32
Uncontrolled Keywords: gift voucher; gift vouchers; gift card; gift cards; expiry date; expiry dates; expiration; lost; unused; Canada; United States of America; consumer protection
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
18 Law and Legal Studies > 1801 Law > 180119 Law and Society
18 Law and Legal Studies > 1801 Law > 180105 Commercial and Contract Law
Socio-Economic Objective: C Society > 94 Law, Politics and Community Services > 9404 Justice and the Law > 940405 Law Reform

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