The opening of Pandora's box

Tai, Aylwin and Mula, Joseph (2003) The opening of Pandora's box. Asian Golf Monthly (46). pp. 24-27. ISSN 1560-5620

[img] Text (Published Version)

Download (587Kb)


This is a paper about the boom in event sponsorship in China, most particularly focusing on how it relates to the professional version of the Royal and Ancient Game.

Statistics for USQ ePrint 6121
Statistics for this ePrint Item
Item Type: Article (Commonwealth Reporting Category C)
Refereed: No
Item Status: Live Archive
Depositing User: Dr Joseph M. Mula
Faculty / Department / School: Historic - Faculty of Business - Department of Accounting
Date Deposited: 30 Jan 2010 07:22
Last Modified: 21 Nov 2013 06:16
Fields of Research : 15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150404 Sport and Leisure Management
14 Economics > 1402 Applied Economics > 140299 Applied Economics not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing

Actions (login required)

View Item Archive Repository Staff Only