Tai, Aylwin and Mula, Joseph (2003) The opening of Pandora's box. Asian Golf Monthly (46). pp. 24-27. ISSN 1560-5620
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Abstract
This is a paper about the boom in event sponsorship in China, most particularly focusing on how it relates to the professional version of the Royal and Ancient Game.
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| Item Type: | Article (Commonwealth Reporting Category C) |
|---|---|
| Refereed: | No |
| Item Status: | Live Archive |
| Depositing User: | Dr Joseph M. Mula |
| Faculty / Department / School: | Historic - Faculty of Business - Department of Accounting |
| Date Deposited: | 30 Jan 2010 07:22 |
| Last Modified: | 21 Nov 2013 06:16 |
| Fields of Research : | 15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150404 Sport and Leisure Management 14 Economics > 1402 Applied Economics > 140299 Applied Economics not elsewhere classified 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory |
| Socio-Economic Objective: | B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing |
| URI: | http://eprints.usq.edu.au/id/eprint/6121 |
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