The opening of Pandora's box

Tai, Aylwin and Mula, Joseph (2003) The opening of Pandora's box. Asian Golf Monthly (46). pp. 24-27. ISSN 1560-5620

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Abstract

This is a paper about the boom in event sponsorship in China, most particularly focusing on how it relates to the professional version of the Royal and Ancient Game.

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Item Type:	Article (Commonwealth Reporting Category C)
Refereed:	No
Item Status:	Live Archive
Faculty/School / Institute/Centre:	Historic - Faculty of Business - Department of Accounting (Up to 31 Mar 2007)
Faculty/School / Institute/Centre:	Historic - Faculty of Business - Department of Accounting (Up to 31 Mar 2007)
Date Deposited:	30 Jan 2010 07:22
Last Modified:	21 Nov 2013 06:16
Fields of Research (2008):	15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150404 Sport and Leisure Management 14 Economics > 1402 Applied Economics > 140299 Applied Economics not elsewhere classified 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
Fields of Research (2020):	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3504 Commercial services > 350405 Sport and leisure management 38 ECONOMICS > 3801 Applied economics > 380199 Applied economics not elsewhere classified 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350608 Marketing theory
Socio-Economic Objectives (2008):	B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
URI:	http://eprints.usq.edu.au/id/eprint/6121

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