The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions

Rofiq, Ainur and Mula, Joseph M. (2009) The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions. In: ACIS 2009: 20th Australasian Conference on Information Systems: Evolving Boundaries and New Frontiers: Defining the IS Discipline, 2-4 Dec 2009, Melbourne, Australia.

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This study aims at analyzing the effect of vendor’s ability, benevolence, and integrity toward e-Commerce customers’ trust. This study makes use of Indonesia e-Commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 198 respondents through the mailing list. For data analysis method this research uses Structural Equation Model (SEM). Out of three predictor variables (ability, benevolence, and integrity), it is only vendor’s integrity that has positive and significant effect on Indonesian customers’ trust.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Authors retain copyright.
Faculty / Department / School: Historic - Faculty of Business - School of Accounting, Economics and Finance
Date Deposited: 11 Dec 2009 06:16
Last Modified: 28 Aug 2014 06:54
Uncontrolled Keywords: e-commerce; trust; ability; benevolence; integrity; Indonesia
Fields of Research : 22 Philosophy and Religious Studies > 2201 Applied Ethics > 220102 Business Ethics
15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150499 Commercial Services not elsewhere classified
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150311 Organisational Behaviour
Socio-Economic Objective: B Economic Development > 90 Commercial Services and Tourism > 9002 Property, Business Support Services and Trade > 900204 Wholesale and Retail Trade

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