Examining client/accountant relationships: rural versus urban consumer selection criteria

Tidwell, Paula M. and Weekes, David and Scott, Mark and White, Robert and Murphy, Alex (2000) Examining client/accountant relationships: rural versus urban consumer selection criteria. Journal of Professional Services Marketing, 20 (2). pp. 107-119. ISSN 0748-4623


This paper builds on research into client measurement of quality and satisfaction when consuming professional services, two of the factors influencing selection of an accountant and the differences arising between rural and urban clients. SERVQUAL is considered as a means of consumer satisfaction measurement and attempts to isolate key factors and attributes in service provider selection.The effect of formal qualifications and membership of professional accounting bodies on individuals' choice of accountant, differences between urban and rural selection criteria and managerial implications are discussed. This study deals only with accountants who offer their services in public practice.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright 2000 by The Haworth Press, Inc. All rights reserved
Faculty / Department / School: Historic - Faculty of Business - Department of Accounting
Date Deposited: 31 Jul 2010 08:04
Last Modified: 25 Nov 2013 04:29
Uncontrolled Keywords: accountants; selection criteria; qualification; rural; urban; marketing
Fields of Research : 16 Studies in Human Society > 1604 Human Geography > 160404 Urban and Regional Studies (excl. Planning)
15 Commerce, Management, Tourism and Services > 1501 Accounting, Auditing and Accountability > 150199 Accounting, Auditing and Accountability not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910499 Management and Productivity not elsewhere classified
Identification Number or DOI: 10.1300/J090v20n02_08
URI: http://eprints.usq.edu.au/id/eprint/5584

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