Political advertising in Australia and New Zealand

Stewart, Julianne (2006) Political advertising in Australia and New Zealand. In: Sage handbook of political advertising. Sage Publications, Thousand Oaks, CA, pp. 269-283. ISBN 9781412917957


This article discusses the role of advertising in political life and especially during political campaigns. Issues include an overview of the political systems of both countries, the media systems, government regulation of advertising, history of political advertising and of the evolution of different formats, a summary of academic research undertaken, key events, and future directions including electronic media and online communication channels.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Author's verison unavailable in electronic format.
Faculty / Department / School: Historic - Faculty of Arts - No Department
Date Deposited: 16 Jul 2009 01:46
Last Modified: 19 Sep 2016 03:20
Uncontrolled Keywords: advertising; politics; political; Australia; New Zealand
Fields of Research : 16 Studies in Human Society > 1606 Political Science > 160601 Australian Government and Politics
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
16 Studies in Human Society > 1606 Political Science > 160608 New Zealand Government and Politics
Socio-Economic Objective: C Society > 94 Law, Politics and Community Services > 9402 Government and Politics > 940203 Political Systems
URI: http://eprints.usq.edu.au/id/eprint/5454

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