Mapping out social enterprises development: a framing perspective

Ko, Stephen and Kong, Eric (2009) Mapping out social enterprises development: a framing perspective. In: AOM 2009: Green Management Matters, 7-11 Aug 2009, Chicago, Il. United States.

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Abstract

We integrate the predictions of institutional theory, the threat-rigidity hypothesis, and prospect theory to map out how the development of social enterprises depends on whether social entrepreneurs perceive environmental shifts as threats or opportunities to resources-related and control-related legitimacy of their social enterprises. Given the apparent challenges and opportunities in the context, we propose some avenues for future development of social enterprises. When facing legitimacy-related loss of resources, social entrepreneurs may compete with other social enterprises, private sector, and nonprofit organizations. When an environmental shift is perceived as legitimacy-related gain of control, they are more likely to form into some networked social enterprises, and/or develop more innovative products and services. On the other hand, when social entrepreneurs perceive that they are facing legitimacy-related gain of resources, they are more likely to use cooperative strategies in the form of tri-partite partnership, and social franchises. When the environmental situation is interpreted as legitimacy-related loss of control, social entrepreneurs are likely to upgrade their skills, and enhance the governance structure of their social enterprises. Implications for theory and practice are also discussed.

Statistics for this ePrint Item

Item Type:	Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed:	Yes
Item Status:	Live Archive
Additional Information:	Restricted access to paper at author's request.
Faculty/School / Institute/Centre:	Historic - Faculty of Business - School of Management and Marketing (1 Apr 2007 - 31 Dec 2010)
Faculty/School / Institute/Centre:	Historic - Faculty of Business - School of Management and Marketing (1 Apr 2007 - 31 Dec 2010)
Date Deposited:	24 Aug 2009 23:51
Last Modified:	28 Aug 2013 05:58
Uncontrolled Keywords:	social enterprises; prospect theory; threat-rigidity hypothesis; nonprofit organizations
Fields of Research (2008):	16 Studies in Human Society > 1605 Policy and Administration > 160512 Social Policy 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150304 Entrepreneurship 14 Economics > 1499 Other Economics > 149903 Heterodox Economics
Socio-Economic Objectives (2008):	E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
URI:	http://eprints.usq.edu.au/id/eprint/5387

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