Transforming the marketing curriculum using problem-based learning: a case study

Wee, Lynda Keng-Neo and Kek, Megan Yih Chyn Alexandria and Kelley, Craig A. (2003) Transforming the marketing curriculum using problem-based learning: a case study. Journal of Marketing Education, 25 (2). pp. 150-162. ISSN 0273-4753


This article describes the experiences of the marketing faculty at Temasek Polytechnic in Singapore in their effort to help their students develop essential entry-level skills by transforming the marketing curriculum using problem-based learning. The article describes how the faculty selected the problem-based learning approach and the challenges associated with implementing it. Evidence of the success of the new curriculum also is provided.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Author's version unavailable in electronic format.
Faculty / Department / School: Historic - Learning and Teaching Support Unit
Date Deposited: 09 Jun 2009 12:30
Last Modified: 04 Dec 2013 02:48
Uncontrolled Keywords: problem-based learning; marketing curriculum; teaching; outcomes
Fields of Research : 13 Education > 1301 Education Systems > 130103 Higher Education
13 Education > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy
13 Education > 1303 Specialist Studies in Education > 130309 Learning Sciences
Socio-Economic Objective: C Society > 93 Education and Training > 9302 Teaching and Instruction > 930201 Pedagogy
Identification Number or DOI: 10.1177/0273475303254016

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