Technology Acceptance, Adoption and Workforce on Australian Cotton Farms

McDonald, Nicole and Fogarty, Eloise S. and Cosby, Amy and McIlveen, Peter ORCID: https://orcid.org/0000-0002-1864-9516 (2022) Technology Acceptance, Adoption and Workforce on Australian Cotton Farms. Agriculture, 12 (8). pp. 1-16.

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Abstract

The future of work is influenced by the digital transformation of industries, including agriculture. The current study aimed to understand the social drivers of automated technology acceptance and adoption in Australian cotton farms. The study employed a mixed-methods approach to compare those who were (a) currently using automated technology, (b) not currently using automated technology but considering adoption, and (c) not currently using automated technology and no intention to adopt. The research found that social factors and workforce considerations influence growers’ motivation to adopt automated technology on farms. Furthermore, differences on appraisals of perceived usefulness were observed when comparing growers with no intention to adopt automated technology with those considering adoption or who have adopted automated technology. Both perceived usefulness and ease of use barriers are challenges for those considering adoption of automated technology. Support that improves ease of use for those who have adopted automated technology is important for continued appraisals of perceived usefulness of automated technology. Further research to understand antecedents to appraisals of perceived usefulness and ease of use, and how these interact to influence acceptance and automated technology, is required to inform strategic workforce interventions that support the digital transformation of cotton farms.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Education (1 Jul 2019 -)
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Education (1 Jul 2019 -)
Date Deposited: 09 Aug 2022 22:41
Last Modified: 28 Sep 2022 04:48
Uncontrolled Keywords: agriculture, technology adoption, technology acceptance, cotton, CRDC, human factors
Fields of Research (2020): 39 EDUCATION > 3903 Education systems > 390308 Technical, further and workplace education
52 PSYCHOLOGY > 5201 Applied and developmental psychology > 520104 Industrial and organisational psychology (incl. human factors)
30 AGRICULTURAL, VETERINARY AND FOOD SCIENCES > 3002 Agriculture, land and farm management > 300208 Farm management, rural management and agribusiness
Socio-Economic Objectives (2020): 26 PLANT PRODUCTION AND PLANT PRIMARY PRODUCTS > 2606 Industrial crops > 260602 Cotton
Identification Number or DOI: https://doi.org/10.3390/agriculture12081180
URI: http://eprints.usq.edu.au/id/eprint/50881

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