Consumer preferences for organic wine - Global analysis of people and place

Moscovici, Daniel and Gow, Jeff ORCID: https://orcid.org/0000-0002-5726-298X and Ugaglia, Adeline Alonso and Rezwanul, Rana and Valenzuela, Lionel and Mihailescu, Radu (2022) Consumer preferences for organic wine - Global analysis of people and place. Journal of Cleaner Production, 368:133215. pp. 1-12. ISSN 0959-6526


Abstract

This paper analyzes differences in consumers perception of organic wine and purchasing intentions in traditional/old world wine regions (TPC) compared to new world wine regions (NPC). Our research questions whether consumers would be willing to pay a premium for organic wine, what type of consumer would have a higher likelihood to pay, and if there is a different between TPC and NPC regions. We collect and analyze data from approximately 2500 respondents from seven countries (Australia, Chile, France, Italy, Netherlands, South Africa, and the United States). Our methodology includes descriptive statistics on respondent socio-demographic information, and both a Pearson’s chi-squared test and ordinal logistic regression with marginal effects to examine the willingness to pay (WTP) a premium for organic wines. The results show that the respondents are indeed willing to pay more for a wine that is organically labelled whatever their country of origin. We find that the most important consumer attributes include age, importance attributed to eco-certification, and likelihood to buy eco-certified wine. In addition, TPC countries have a slightly higher likelihood to buy and pay a premium for organic wines, compared to NPC countries.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Files associated with this item cannot be displayed due to copyright restrictions.
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Business (18 Jan 2021 -)
Faculty/School / Institute/Centre: Current - Faculty of Business, Education, Law and Arts - School of Business (18 Jan 2021 -)
Date Deposited: 15 Aug 2022 01:29
Last Modified: 28 Sep 2022 04:53
Uncontrolled Keywords: wine, organic, consumers, new world, old world
Fields of Research (2020): 30 AGRICULTURAL, VETERINARY AND FOOD SCIENCES > 3008 Horticultural production > 300805 Oenology and viticulture
38 ECONOMICS > 3801 Applied economics > 380101 Agricultural economics
Socio-Economic Objectives (2020): 15 ECONOMIC FRAMEWORK > 1505 Microeconomics > 150501 Consumption
Identification Number or DOI: https://doi.org/10.1016/j.jclepro.2022.133215
URI: http://eprints.usq.edu.au/id/eprint/50811

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